Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Our Timeline

Samba TV is formed, with the vision of developing software for Smart TVs — a revolutionary new hardware product that was just coming into existence.


Content ID is launched, our patented ACR technology, powering cross-screen interactive TV apps on Smart TVs.


Mark Cuban, August Capital and Gary Lauder lead Samba TV’s first round of venture capital funding at CES.


Samba TV launches Sync and Retarget, the first cross-screen advertising solution tied to real-time contextual awareness of what’s on a Smart TV screen within a household.


Samba TV launches a full suite of cross-screen attribution products, including Broadcast Conversion Rate and Verified Tune-in Rate solution for entertainment clients.


Inc Magazine names Samba TV one of the fastest-growing companies in America. Kantar Millward Brown and Samba TV partner to introduce the industry’s most accurate brand lift analysis for TV advertising.


Samba TV announces its adoption as a data and analytics partner to Google, Twitter, Tradedesk and Catalina.


Samba TV publicly confirms that it crossed over $100m in revenue for the 2019 fiscal year, and publishes its path for continued global expansion.

Samba TV Today

The industry's most representative TV dataset that is the connective tissue for the modern media landscape

As consumers continue to fragment across screens, Samba TV is an essential partner that advertisers must leverage to meet these challenges, powered by the industry’s largest multisource TV dataset sourced from 20 TV brand partnerships and 35M TVs globally.

Target TV Viewers on All Addressable Digital Devices

By leveraging Samba’s core ACR technology, advertisers can identify any type of TV viewer, target them based on how and when they consume TV, and then engage them on their phone, tablet, PC, or TV in a privacy compliant manner.

Access Accurate, Representative TV Data

Advertisers, publishers, and measurement firms can access Samba’s household-level TV data, as well as leverage Samba TV data experts, in order to generate insights on cross-screen campaign performance and attribution measurement.

Our Leadership Team

Ashwin Navin is the Co-founder and Chief Executive Officer at Samba TV.

He possesses over 20 years of co-founder and chief executive leadership with deep expertise in starting and scaling successful startups in the media technology space.

Prior to co-founding Samba TV, Ashwin was the Co-founder and President at BitTorrent, Inc., which he started in 2004 before leaving to launch Samba TV in 2008.

Ashwin Navin
Chief Executive Officer

Dr. David Harrison is the Co-founder and Chief Technology Officer at Samba TV.

He oversees the development of Samba TV’s technologies and implemented the first generation of the company’s automatic content recognition technology.

He holds over a dozen patents in video and image processing and computer networking.

Prior to co-founding Samba TV, David was the Founding Co-editor of BitTorrent.org

David Harrison
Chief Technology Officer

Michael Farrow is the Chief Financial Officer at Samba TV.

He possesses deep expertise in the fields of finance, strategy, mergers and acquisitions with over 20 years of executive leadership experience for San Francisco Bay Area software and media companies.

Prior to joining Samba TV, Michael held leadership roles for several media companies including Time Warner and Viacom, where he was Director of Finance for the United Paramount Network.

Michael Farrow
Chief Financial Officer

David Barker is the Managing Director of Samba TV Europe, where he is in charge of spearheading the company’s rapid growth across the region from the European headquarters in London.

Prior to joining Samba, David ran EMEA for Amobee for five years and before that, served on the executive teams of Hyperlink PLC, that was sold to Cable and Wireless and Enpocket, which was sold to Nokia.

David Barker
Managing Director, Europe

Yasmin Sanders is the Australia Managing Director at Samba TV, where she is leading strategy and execution for Australia’s progressive advanced TV space.

Prior to joining Samba, Yasmin ran her own consultancy business for media and advertising technology clients looking to diversify and grow their revenue by building innovative market-first solutions. Previously, she held senior roles at companies like Verizon Media and ViacomCBS-owned Network 10.

Yasmin Sanders
Managing Director, Australia