HBO’s acclaimed hit cinches another week atop the Wrap Report streaming chart, despite an influx of new releases
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“The White Lotus” was a surprise hit when it first arrived back in 2021, offering viewers a look at luxury travel while many remained stuck at home deep into the COVID-19 pandemic. Now well into its third season, “The White Lotus” is a certified hit series, sitting atop the Samba TV Weekly Wrap Report’s streaming chart for the third consecutive week.
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What we do know is that the eight-part series was watched by 526,000 households in the first six days it was available on Netflix since its release March 4, according to data gathered by Samba TV.
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Context and user experience are key priorities for two adtech companies that have signed partnerships with Google to support broadcasters’ digital transformation journeys. For Samba TV, its partnership involves analysing videos to create new forms of metadata to describe the content that will appeal to advertisers.
Read more >“A Complete Unknown” was the most-watched Best Picture nominee during Oscars week, but it didn’t make the Samba streaming chart
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While TV advertising appears to be gaining momentum, advertisers can maximise their ROI and engagement by adapting to evolving viewing habits and smarter targeting.
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