How Georgia-Pacific Optimizes Buys With Real-Time Sales And Viewership Data

August 12, 2020

When it comes to measuring sales lift and ROI on media campaigns, CPG brands have traditionally been shooting in the dark.

But with more real-time data sets available in market, CPGs are embracing granularity when optimizing and measuring spend.

Time Spent on TV Viewing Soars but with Fewer Eyeballs, says Samba

August 4, 2020

Those findings came Tuesday in a release from Samba TV, a San Francisco firm that generates insights on viewership via software on connected TVs, as opted into by viewers who use the firm’s recommendation engine. It observed 1% fewer households watching 27 widely-viewed TV networks than in June 2019. But TV-watching time among the remaining homes spiked by 39%.

Cable News Nets Continue To See Higher Viewing In July, Strong COVID-19 Interest

July 31, 2020

Prime-time cable TV news channels continued to see higher viewership in July — up 30% to 90% over a year ago — largely due to ongoing concern over COVID-19 pandemic news.

Samba: Cable News Ratings Skyrocket

July 31, 2020

Cable news ratings were through the roof in June 2020, thanks in large part to the nation-wide stories of COVID-19 and the protests against systemic racism, according to a new report from Samba TV.