Data: Audiences dwindling for US awards shows

November 24, 2020

Throughout this pandemic year, audiences have eagerly watched more TV, but award shows seem shut out of the COVID boost. The American Music Awards (AMA) on November 22nd were the latest in a string of award shows down year over year, with 4 million households tuning in, according to Samba TV. That’s down 20 per cent from last year.

The Emerging Shoppability Continuum

November 17, 2020

Over the last 9 months, we have seen the meteoric rise of e-commerce and shoppable media. As the shoppability gold rush reaches its peak, it is clear that shoppable media has now become a buzzword thrown around with reckless abandon.

Data: World Series Viewership Down

October 30, 2020

The LA Dodgers, one of Major League Baseball’s marquee teams, took home its first championship in more than 3 decades on October 27th, but that didn’t necessarily help in the ratings department.

CBS This Morning Touts New Borat Movie

October 29, 2020

The new Borat movie had a big opening weekend. 1.6 million households streamed Borat on Amazon Prime Video from Thursday to Sunday, according to a TV analytics provider.