Hulu’s ‘The United States Vs. Billie Holiday’ Tops Streamer’s Weekend Movies Amid Star Andra Day’s Golden Globes Win

March 2, 2021

EXCLUSIVE: Hulu is celebrating that Lee Daniels’ The United States vs. Billie Holiday was the streamer’s No. 1 most watched movie this past weekend.

Comscore and Samba TV Announce Expansion of Connected TV Data Partnership to Australia

February 24, 2021

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) region.

Samba TV Starts Consumer-Driven Privacy Manager For Smart TVs

February 10, 2021

Samba TV, the TV data measurement company, is starting up the Samba TV Privacy Manager for smart TV manufacturers. An interface can be incorporated into smart TV sets for consumers to use.

Super Bowl reaches game’s smallest TV audience since 2006

February 9, 2021

NEW YORK (AP) — The pandemic-era Super Bowl between the Tampa Bay Buccaneers and Kansas City Chiefs reached the big game’s smallest television audience since 2006.