‘Mulan’ Viewership Data from Connected TVs Provide a Snapshot of how Much Money it Made in its First Weekend on Disney Plus

September 9, 2020

Disney’s big-budget, and controversial, “Mulan” remake hit Disney Plus on Friday, a surprising move as the coronavirus pandemic continues to shake the entertainment industry.

Disney ‘Very Pleased’ with ‘Mulan’ Debut Ahead of China Opening

September 9, 2020

Due to the coronavirus pandemic, “Mulan” was made available for purchase in the United States on the Disney+ streaming platform over the Labor Day weekend, and in movie theaters in a handful of other countries.

MiQ Signs Partnership with Samba TV

August 25, 2020

Global programmatic media partner MiQ and cross-screen television insights and analytics provider Samba TV have joined forces to offer better planning and activation by leveraging consumption insights across the largest Smart TV dataset in Australia.

Samba TV Taps Former Network 10 Manager Yasmin Sanders As Australian Managing Director

August 21, 2020

“We’re excited to enter Australia’s advanced TV market and believe there’s incredible potential to accelerate the innovation with more data and an improved viewing experience,” said Samba TV co-founder and CEO Ashwin Navin.