Michael B. Jordan Pic ‘Tom Clancy’s Without Remorse’ Gets Plenty Of Action In U.S. Samba TV Households

May 3, 2021

In the wake of Amazon Prime Video clicking 175 million customers, the streamer’s acquisition of Skydance/Paramount/New Republic’s Tom Clancy’s Without Remorse drew 2.3 million U.S. households in its first weekend according to Samba TV.

Connected TV Players Prepare to Aggressively Court Linear Ad Dollars at NewFronts

April 30, 2021

As linear viewing continues to decline—Q1 2021 saw a 10% quarter-over-quarter decline in the daily average number of TV-viewing U.S. households consuming linear, according to new data from Samba TV—hours spent streaming are accelerating.

MiQ and Samba TV to launch new TV solution in Canada

April 28, 2021

In the ongoing effort to improve ROI around TV spend, Samba TV – a content recommendation engine and viewer tracking application – has partnered with MiQ to offer programmatic media clients TV consumption insights across Samba TV’s first-party dataset in Canada.

‘Mortal Kombat’ Is A KO For HBO Max, Says Samba TV

April 26, 2021

Samba TV is reporting that HBO Max posted its most viewed weekend premier ever with New Line’s Mortal Kombat clocking 3.8 million U.S. households. Samba TV polls HBO Max audiences in terrestrial TV homes, and in this case, those who watched the Simon McQuoid directed R-rated movie for at least five minutes. Viewership peaked on Friday in 1.7M households per Samba TV. All in, Samba TV says that Mortal Kombat‘s first weekend drew more viewers than Warner Bros./Legendary’s Godzilla vs. Kong did in its first five days, which the third-party streaming monitoring service pegged at 3.6M households.