Sports, Politics Bring People Back to Linear TV, Samba TV Reports

October 22, 2020
Linear TV saw the return of some of its biggest draws in Q3 of 2020, and as a result it drew the eyeballs of viewers, according to an overview by Samba TV.

IPA Bellwether Report Q3 2020 – The Industry Reacts

October 22, 2020

There are parallels in the US and UK advertising markets, with Q2 taking the biggest hit across the board. While the broader economic recovery has been slower in the U.K., we expect to see brands in E-commerce, Entertainment, and Pharma paving the way to recovery in Q4 and 2021.

Data: Biden Pips Trump in Town Hall TV Ratings

October 16, 2020

US President Donald Trump and former vice president Joe Biden participated in ‘town halls’ in the US on NBC and ABC, respectively, on October 15th.

Time for Advertisers to Move Beyond Piecemeal CTV Measurement

October 1, 2020

When studying consumer behaviour amid the pandemic and international lockdowns, one of the takeaways is that TV still occupies a large spot when it comes to at-home entertainment.