Samba TV Announces Partnership with PubMatic to Deliver TV Audience Targeting Capability in Omniscreen Programmatic Advertising Supply

April 8, 2021

Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a multi-market partnership with PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the United Kingdom, Germany, Italy, and France.

‘Godzilla Vs. Kong’ Scores Biggest Audience For HBO Max To Date, Samba TV Says

April 5, 2021

Third-party streaming ratings firm Samba TV reported Monday that 3.6 million households watched at least five minutes of Warner Bros/Legendary’s Godzilla vs. Kong on HBO Max in the pic’s first five days on the site from March 31-April 4.

Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal

April 5, 2021

Last month, Samba announced a deal with 605 to leverage the latter’s data set on millions of US households, enabling greater precision in addressable TV ad targeting.

In this video interview with Beet.TV, Samba.TV’s Ashwin Navin explains what is happening.

Was ‘Zack Snyder’s Justice League’ a Hit for HBO Max? Here’s What the Data Says.

April 1, 2021

Never before in the history of cinema has a second take on a box office flop generated more intense conversation and scrutiny than Zack Snyder’s Justice League, which arrived on HBO Max March 18. From the inevitable comparisons to the 2017 film, to the greatest beneficiaries and the biggest losers of this redux, the film has been at the very center of film culture this month. But is the Snyder Cut of Justice League an actual hit? That’s what we’re here to find out.