Samba TV and Its Big Break at CES

June 15, 2020

In 2008, the mass adoption of the internet led many to believe that it was the beginning of the end for traditional television. But the founders of Samba TV saw this as an opportunity for a new generation of TV viewership. The group set out to guide the TV industry to grow into the connected digital media space.

Disney Asks Marketers to “Reengage” in Virtual Upfront Pitch

June 5, 2020

With the novel coronavirus pandemic still keeping much of the country shut down (to say nothing of the protests taking place across dozens of cities), The Walt Disney Co., in advertising roadshow presentations with marketers, is offering a reassuring message to buyers that may have pulled back amid the crisis.

TV’s Initial Winners & Losers in COVID-19 Crisis

May 14, 2020

With the Coronavirus pandemic leading to most of America shut down in April, TV viewership increased with a captive audience. The overall problem for cable was that, once news was factored out, primetime viewership was down versus pre-pandemic levels.

The Future Of TV Measurement: Many Sources Are Better Than One

April 30, 2020

In January, Netflix released fourth-quarter earnings that beat both top- and bottom-line expectations analysts had set for the company. For many, the news focused on the company’s subscriber growth and outlook for the future of its business. Data and measurement analysts like myself, however, found something far more interesting.