Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced its acquisition of Semasio, a global provider of contextual targeting and audience data solutions. This strategic acquisition enhances Samba TV’s capabilities in delivering privacy-first targeting across digital and connected TV (CTV) platforms, further solidifying its position as a leader in AI-powered omniscreen advertising.

Kargo, a leader in creating breakthrough omnichannel ad solutions for the world’s top brands, is excited to announce a new partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. The partnership will enable advertisers to target, measure and optimise reach and frequency across mobile and connected TV (CTV) environments with greater precision. 

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced its partnership with IRIS.TV, the leading content data platform, to revolutionize contextual advertising and measurement with artificial intelligence (AI). The collaboration will leverage Samba AI™ to analyze extensive video catalogs from major digital media and connected TV (CTV) publishers indexed with the IRIS_ID. The IRIS_ID is a universal content identifier that enables publishers to securely share granular video-level data with advertisers. The combination provides privacy-forward contextual targeting solutions bolstered by next-generation measurement of reach, frequency, and business-based outcomes.

Leading digital outdoor media company, QMS today announced four new brands to take advantage of its innovative partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement.

Madhive, the leading technology company for local connected television (CTV) advertising, today announced it has selected Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, as its preferred automatic content recognition-based TV (ACR) audience partner. The integration will enrich Madhive’s local offering by allowing broadcaster, advertiser, and agency clients to target audiences based on TV viewing behavior and ad exposure.

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its Election 2024: Guide to Political Advertising Report, offering key trends and insights for a tightly contested presidential race. The report analyzes linear and streaming TV viewership data and over a billion TV ad impressions to reveal how the two presidential candidates are reaching Americans and who’s being left behind.