Samba TV, the global leader in AI technology for media analytics, today announced two strategic additions to its leadership team. Josh Jacobs has joined the company as chief product officer, and Monte Lutz has been appointed chief marketing officer. These seasoned industry executives bring decades of experience in ad tech, programmatic innovation, brand marketing, and transformation to Samba TV.

NOVA Entertainment, Australia’s leading independent audio entertainment business, has announced the launch of CTV Plus in partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. The partnership marks the first time an Australian audio publisher is using TV data and measurement to launch an innovative digital audio product which enables brands to extend TV campaign reach across live radio streaming and podcasting. 

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced its acquisition of Semasio, a global provider of contextual targeting and audience data solutions. This strategic acquisition enhances Samba TV’s capabilities in delivering privacy-first targeting across digital and connected TV (CTV) platforms, further solidifying its position as a leader in AI-powered omniscreen advertising.

Kargo, a leader in creating breakthrough omnichannel ad solutions for the world’s top brands, is excited to announce a new partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. The partnership will enable advertisers to target, measure and optimise reach and frequency across mobile and connected TV (CTV) environments with greater precision. 

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced its partnership with IRIS.TV, the leading content data platform, to revolutionize contextual advertising and measurement with artificial intelligence (AI). The collaboration will leverage Samba AI™ to analyze extensive video catalogs from major digital media and connected TV (CTV) publishers indexed with the IRIS_ID. The IRIS_ID is a universal content identifier that enables publishers to securely share granular video-level data with advertisers. The combination provides privacy-forward contextual targeting solutions bolstered by next-generation measurement of reach, frequency, and business-based outcomes.

Leading digital outdoor media company, QMS today announced four new brands to take advantage of its innovative partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement.