Discover your next favorite TV show
The Spotlight app. Powered by Samba TV.
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Spend less time searching and more time watching with Samba TV
With hundreds of TV channels, streaming services and apps, who has time to surf through all the choices to find the next great show? With Samba, you get recommendations for shows you'll love and ensure you don't miss the hidden gems.
Discover trending shows in real-time.
Never miss a big event on TV. Samba TV knows in real-time which shows are the most viewed across the country.
What is Samba Interactive TV?
Smart TVs are designed to learn, and Samba improves your television’s intelligence by understanding the programs and content you enjoy most. Rather than having to go searching for shows, Samba Interactive TV brings your favorite programs to you along with other options that align with your tastes.
Learn moreWhich TVs are Samba-enabled?
Smart TVs from these manufacturers carry the Samba TV technology.
How to Enable/Disable
Who is Samba TV?
Samba TV is a team of engineers, data scientists, designers and business advisors who strive to make TV better for viewers, and also help media buyers and producers better-understand how content and advertising resonates with the audience. We use our insights and data to enable TV content recommendations, better advertising models and viewership analytics that transform television for the better.
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Employees worldwide
Offices worldwide
Visit our Privacy Center
Samba TV offers you exciting products and services to improve your television experience. To do so, we ask your permission to process your personal data in a way that honors your privacy rights. Processing your personal data consistent with your privacy rights is in fact a feature of all Samba TV products and services. Visit our Privacy Center for more information about the rights and controls you have in relation to your personal data, and to familiarize yourself with some highlights of Samba TV’s data protection practices.
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