We are the Heartbeat of Television

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Unmatched Global Scale with 20 Smart TV Brands

With 40 million TVs globally powering the world’s largest end-to-end viewership data and household identity graph, Samba TV is transforming the viewing experience for everyone.



Latest TV Insights

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Best-In-Class Technology and Data

Samba TV is powered by the company’s wholly-owned full tech stack, which includes a multi-source television panel that is 100 times larger than legacy measurement systems. We provide the leading omniscreen advertising and measurement solution in the market today, making Samba TV the industry’s trusted source of truth.

Introducing Picture Perfect℠ powered by Samba AI

Announced at CES 2021! See the announcement here.

Coming soon to:

100% Opt-in

Viewers must opt-in to their Smart TV to enable

Easy Opt-out

Viewers can easily opt-out and erase their viewing history

Completely Confidential

Personally identifiable information is never shared

Privacy Compliant

Samba TV is fully compliant with all privacy laws