Transforming the TV Viewing Experience for Everyone

Unmatched Global Scale with 20 Smart TV Brands

With 35M TVs globally powering the world’s largest end-to-end viewership data and household identity graph, Samba TV is transforming the viewing experience for everyone.

The Heartbeat of TV Providing Actionable Insights

Samba TV is redefining the broken TV measurement model of the past half century, delivering truth to publishers about the programming audiences watch and enabling marketers to meet the consumer on their terms, with relevant and impactful engagements.


Best-In-Class Technology and Data

Samba insights are powered by the company’s wholly owned multi-source television panel, one that is 100 times larger than legacy measurement systems in countries we operate in. Our panel provides the most accurate audience measurement capabilities in the market today, making Samba the trusted source for measurement. 


100% Opt-in

Viewers must opt-in to their Smart TV to enable

Easy Opt-out

Viewers can easily opt-out and erase their viewing history

Completely Confidential

Personally identifiable information is never shared

Privacy Compliant

Samba TV is fully compliant with all privacy laws