Get a single, deduplicated view of reach and frequency for campaigns across linear TV, CTV, and digital devices to understand omniscreen performance
24/7 dashboard access to insights on how to optimize reach and frequency for in-flight campaigns, and historical insights for planning future campaigns
Viewers consume content across different platforms and devices
• Deduplicated omniscreen measurement
• Verify incremental reach
• Understand targeting accuracy
Subpar data and tools lead to inaccurate targeting and measurement
• ACR-only data for measurement captures all TV content
• Measurement panel with millions of households
• Panel normalized to .01% delta compared to U.S. census
Spending on ads that reach people outside your target audiences, or oversaturate audiences with the same ad
• 90%+ identity accuracy on which digital devices belong to an individual
• Accurate data ensures fidelity with reach & frequency reporting
• Actionable insights allow for campaign optimization
Omniscreen frequency insights help optimize campaign by pinpointing where ad exposure efficiency declines
Access omniscreen reach insights, such as digital and CTV incremental reach over linear TV-only campaigns
Understand which types of devices (TV, phone, tablet, PC), TV networks, or digital publishers your campaigns are pereforming best
Filter down for advanced insights such as demographic (gender, ethnicity, age, income), or level of TV exposure (heavy viewers, cord-cutters, etc)
Samba TV has the industry's most accurate, representative TV data set. Download to learn more.
Does it matter if you measure performance with one or many Smart TV brands?
Learn more about Automatic Content Recognition, the video-based fingerprinting technology that Samba TV pioneered.
