Challenges for Agencies Engaging TV Viewers
Fragmented Landscape
As more TV viewers cut the cord, agencies struggle to reach target audiences at scale.
Ensuring Performance
Agencies are expected to deliver performance and break through the clutter of ads that a consumer sees daily.
Low-quality TV Data
Some agencies are using incomplete data, due to inherent biases from faulty sources such as single TV OEM vendors.
Expected to be Experts
Clients assume agencies are subject matters experts, but many agencies do not have in-house expertise with TV data.

POWERED BY DATA
Data Solutions
Agencies can integrate the industry’s most representative TV data into their own tools, to understand viewership and advertising effectiveness.
Data Solutions
TV & DIGITAL SYNC
Audience Solutions
Leveraging Samba’s proprietary technology, agencies can identify any type of TV viewer, and help clients engage them on a phone, tablet, PC, or TV.
Audience Solutions