Reach the Unreachables with Omniscreen Impact
Challenges for Agencies Engaging TV Viewers
As more TV viewers cut the cord, agencies struggle to reach target audiences at scale.
Agencies are expected to deliver performance and break through the clutter of ads that a consumer sees daily.
Low-quality TV Data
Some agencies are using incomplete data, due to inherent biases from faulty sources such as single TV OEM vendors.
Expected to be Experts
Clients assume agencies are subject matters experts, but many agencies do not have in-house expertise with TV data.
TV & DIGITAL SYNC
Leveraging Samba’s proprietary technology, agencies can identify any type of TV viewer, and help clients engage them on a phone, tablet, PC, or TV.