Not Your Grandparents’ Upfronts
Viewers are 100% in control.
Cord-cutters are off the grid.
Time-shifters are skipping your commercials.
How should modern marketers approach this year’s upfronts?
Samba TV’s strategy guide offers seven effective tactics to address the challenges of the Upfronts including:
- How to conquest the &*$# out of your competitors
- The importance of measuring TV attribution
- Strategies to reach elusive and expensive TV audiences
It’s not your Grandparents’ Upfronts – partner with Samba TV and take a modern approach.