Boost Campaign Impact Across Screens
Maximize TV Viewer Reach
Use our data to reach cord-cutters and other light TV viewers in your target audience.
Meaningful Engagement
Deliver relevant ads to viewers’ phones, tablets, PCs, and CTV based on what they watch on TV.
Measurement & Optimization
Actionable insights for digital and TV, including measuring reach, frequency, and conversions.
1000+ Connected TV Apps
One-stop to engage your target audience at scale on premium TV apps.
TV Boost
Boost TV Campaign Reach
Target TV audiences on their phone, tablet, PC, or CTV apps to deliver and measure incremental reach beyond your linear TV buys.
TV & Digital Sync
Sync TV & Digital
We know when TV ads are airing and can immediately identify who has seen or not seen the ad, while delivering relevant digital or CTV ads in real-time.
Competitive Conquesting
Competitive Conquesting
We identify households that are watching competitors’ ads, and enable you to target people in those households on their digital devices.
TV tentpoles
Cost Effective TV Tentpoles
Engage viewers of TV tentpoles, such as the Super Bowl and Oscars, on their digital devices in real-time without spending a fortune on a TV spot ad.
Connected TV
One-stop to Achieve Scale
Drive incremental lift to linear by accessing inventory on over 1000 Connected TV apps, and target using Samba’s audience segments.
How Samba's Audience Solution Works
Step 1
Our proprietary ACR is built into the chipset level of Smart TVs to understand what shows, commercials, games, and other content is being viewed in real-time.
Step 2
AI predicts what other households have watched, then our device map identifies digital devices for those households. Ads are then delivered in real-time to viewers’ phones, tablets, PCs, and CTV.
Step 3
The TV Boost performance report measures incremental reach and frequency that Samba’s Audience targeting campaigns provide over a TV-only campaign.
"Samba gave us the platform to reach our target audience and stay top of mind."
