Blog - Samba TV

Pandemic Viewership is Pushing TV Faster into the ACR Era

May 26, 2020

As Americans continue living under stay-at-home orders, TV viewership is booming. While viewership has spiked at important historical moments in the...

Sports Networks Get Creative to Bring Back Viewers

April 23, 2020

With most major sports programming put on pause while the world adjusts to social distancing and stay at home orders, Samba...

From Singing Trolls to ESPN’s Game of HORSE: New Data From This Weekend’s Two Big TV Events

April 14, 2020

Whether you are one of the millions of basketball fans forced into cold-turkey withdrawal from live-action sports because of the COVID-19...

Samba Hosts ThinkLA Webinar “Navigating The New Wave of TV Viewership”

April 9, 2020

Samba’s Dr. Jeffrey Silverman, Director of Data Science and Analytics and Dan Ackerman, CRO, hosted ThinkLA’s ThinkThursdays webinar on April...

With More Americans Staying Home, Premium Subscription Viewing and Streaming Experience Big Audience Boost

March 26, 2020

With millions of families around the world adapting to the new realities of social distancing, television viewership patterns are shifting significantly...

As Social Distancing Restrictions Expand, Samba TV Audience Analysis Finds Americans Are Spending Significantly More Time Watching Daytime Television

March 18, 2020

Samba TV released new research this week on the changing television viewing landscape as millions of Americans begin adjusting their lives...

Does it matter if you measure performance with one Smart TV brand, or many Smart TV brands? The answer is yes.

March 10, 2020

Today’s media landscape is more fragmented than ever. Consumers spend hours each week navigating an ever increasing array of content channels,...

Women Led Television Programming Continues to Grow; And Everyone is Watching

March 5, 2020

According to the advocacy group Women in Hollywood, the number of female television characters increased in 2019 with women comprising 44% of...

Samba TV Viewership Analysis shows Super Bowl LIV was one of the most watched games in history

February 3, 2020

Did you watch the Chiefs pull an amazing comeback over the 49ers on Sunday? If so, you were one of the...