Blog

February 10, 2021

Katie North-Fisher, Director, Corporate Communications

Samba TV, a global leader in television data and omniscreen measurement, today rolled out the Smart TV Privacy Manager, an on-screen...

January 21, 2021

Katie North-Fisher, Director, Corporate Communications

2020 was a year that dramatically changed our world and saw the entire globe collectively sheltering at home to escape the...

January 7, 2021

Katie North-Fisher, Director, Corporate Communications

This week, Samba TV announced its groundbreaking AI-powered Picture Perfect℠ technology to optimize picture quality in real-time. As part of Samba...

December 2, 2020

Katie North-Fisher, Director, Corporate Communications

This week, Samba TV announced the completion of our Analytics Dashboard beta program and its adoption by several Fortune 500 customers....

November 24, 2020

Jeffrey Silverman, Director, Data Science & Analytics

Election night 2020 rightly brought big audiences to the cable news channels, but as Tuesday turned to Wednesday and the race...

November 5, 2020

Rebecca Fine, Senior Research Manager

When the shelter-in-place orders first went into effect across states in the second quarter, TV advertisers understandably pulled back on budgets...

October 15, 2020

Jeffrey Silverman, Director, Data Science & Analytics

Live awards show broadcasts have always been a staple in tentpole TV viewership, drawing in the who’s who from Hollywood and...

September 24, 2020

Kristen Huie, Sr. Technical Recruiter

The pandemic has impacted businesses in a variety of ways as we’ve had to navigate the transition to a fully remote...

September 17, 2020

Rebecca Fine, Senior Research Manager

As Americans enjoyed the fleeting days of this truly unique summer, more households watched TV in August than any other month...