Blog - Samba TV

November 24, 2020

Jeffrey Silverman, Director, Data Science & Analytics

Election night 2020 rightly brought big audiences to the cable news channels, but as Tuesday turned to Wednesday and the race...

November 5, 2020

Rebecca Fine, Senior Research Manager

When the shelter-in-place orders first went into effect across states in the second quarter, TV advertisers understandably pulled back on budgets...

October 15, 2020

Jeffrey Silverman, Director, Data Science & Analytics

Live awards show broadcasts have always been a staple in tentpole TV viewership, drawing in the who’s who from Hollywood and...

September 24, 2020

Kristen Huie, Sr. Technical Recruiter

The pandemic has impacted businesses in a variety of ways as we’ve had to navigate the transition to a fully remote...

September 17, 2020

Rebecca Fine, Senior Research Manager

As Americans enjoyed the fleeting days of this truly unique summer, more households watched TV in August than any other month...

September 10, 2020

Katie North-Fisher, Director, Corporate Communications

August was an exciting month for Samba TV Australia. We officially announced our new managing director in the region, Yasmin Sanders....

September 3, 2020

Rebecca Fine, Senior Research Manager

Several popular TV shows have been forced to pause production during the pandemic, creating question marks about when they’ll return to...

August 27, 2020

Jeffrey Silverman, Director, Data Science & Analytics

Live sports broadcasts have long been one of linear TV’s biggest draws, one of the few remaining pieces of programming that...

August 13, 2020

Jeffrey Silverman, Director, Data Science & Analytics

With most live professional sports leagues returning in late July and a slowdown of production on new shows, the big question...