Blog - Samba TV

Diversity in TV has a long way to go: A look at how representation drives viewership

May 6, 2021

Rebecca Fine, Associate Director, Research & Media Insights

Representation has been an ongoing conversation in Hollywood and one that rightfully demands continued attention. Part of that conversation includes the...

Female-led Programming Draws Diverse Audiences, So Will Studios Invest More In It?

March 18, 2021

Rebecca Fine, Associate Director, Research & Media Insights

Representation has been an ongoing conversation in Hollywood and one that rightfully demands continued attention. Part of that conversation includes the...

GUEST POST: Privacy Manager Consumer Interface Represents a Milestone for Connected TVs

February 10, 2021

Katie North-Fisher, Director, Corporate Communications

Samba TV, a global leader in television data and omniscreen measurement, today rolled out the Smart TV Privacy Manager, an on-screen...

Ask a Samba TV Expert: Seven 2021 Predictions from Samba TV Co-Founder and CEO Ashwin Navin

January 21, 2021

Katie North-Fisher, Director, Corporate Communications

2020 was a year that dramatically changed our world and saw the entire globe collectively sheltering at home to escape the...

Ask a Samba TV Expert: Introducing Innovative AI-driven Picture Quality Technology for Movies, Live Sports, and Video Games: Samba TV Picture Perfect

January 7, 2021

Katie North-Fisher, Director, Corporate Communications

This week, Samba TV announced its groundbreaking AI-powered Picture Perfect℠ technology to optimize picture quality in real-time. As part of Samba...

Ask a Samba TV Expert: Introducing Samba TV’s On-Demand Analytics Dashboard for Omniscreen Measurement

December 2, 2020

Katie North-Fisher, Director, Corporate Communications

This week, Samba TV announced the completion of our Analytics Dashboard beta program and its adoption by several Fortune 500 customers....

Drawn-out Election Gives Cable’s Talking Heads Big Tune-in Gains

November 24, 2020

Jeffrey Silverman, Director, Data Science & Analytics

Election night 2020 rightly brought big audiences to the cable news channels, but as Tuesday turned to Wednesday and the race...

Advertisers Acclimate to Shelter-in-Place and Rebound in Q3

November 5, 2020

Rebecca Fine, Associate Director, Research & Media Insights

When the shelter-in-place orders first went into effect across states in the second quarter, TV advertisers understandably pulled back on budgets...

Tracking the Downward Trend of 2020’s Award Shows

October 15, 2020

Jeffrey Silverman, Director, Data Science & Analytics

Live awards show broadcasts have always been a staple in tentpole TV viewership, drawing in the who’s who from Hollywood and...