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Grow Your TV Audience Share

Samba helps TV Networks navigate tune-in and measurement strategies for the modern viewing landscape.

Challenges for TV Networks in Today's Landscape

Competitive Content

As the streaming wars intensify, consumers have an abundance of options for TV shows.

Hard to Reach New Viewers 

With the rise in cord-cutting, it is more challenging to reach new viewers that fit a target profile.

Gaps in Measurement 

TV Networks are seeking a more complete measurement solution for all screens.

Low-quality TV data

Some TV Networks are using incomplete data, due to inherent biases from faulty sources such as single TV OEM vendors.

Samba for TV Networks

Find New Viewers for a TV Show

Reach fans of similar TV shows, including targeting viewers that watch content with specific actors, directors and showrunners.

Retarget Past and Existing Viewers

Engage viewers on their phone, tablets, PC, or TV that watch your content or have been exposed to your tune-in promos.

Enhance Your Tools by Integrating Quality Data

Integrate household-level TV data for insights on how your show is performing, as well as understand campaign performance and attribution.

Leverage Samba TV Data Experts

TV Networks can tap into Samba’s team of experts for consultation on planning, campaign execution,  integration, and measurement.

POWERED BY DATA

Data Solutions

TV Networks can integrate the industry’s most representative TV data into their own tools to understand viewership of their show or competitive shows, as well as cross-screen advertising performance.

 

Data Solutions

TV & DIGITAL SYNC

Audience Solutions

Leveraging Samba’s proprietary technology, TV Networks can identify any type of TV viewer, engage them on a phone, tablet, PC, or TV, and guide them to tune-in to your show.

 

Audience Solutions

“The integration between Samba and Google Campaign Manager has provided Turner an ability to validate media investment across the Google ecosystem.”

Marie Hughes, SVP, Strategic Media Planning for Turner Media Group

Get Started with Samba TV