Grow your reach on all platforms
Challenges for TV Networks in Today's Landscape
Unrealized ad revenue
Missed revenue opportunities due to using obsolete identity solutions or a lack of TV viewership insights on their user base
Hard to Reach New Viewers
With the rise in cord-cutting, it is more challenging to reach new viewers that fit a target profile.
Gaps in Measurement
TV Networks are seeking a more complete measurement solution for all screens.
Low-quality TV data
Some TV Networks are using incomplete data, due to inherent biases from faulty sources such as single TV OEM vendors.
POWERED BY DATA
TV Networks can integrate the industry’s most representative TV data into their own tools to understand viewership of their show or competitive shows, as well as cross-screen advertising performance.
TV & DIGITAL SYNC
Leveraging Samba’s proprietary technology, TV Networks can identify any type of TV viewer, engage them on a phone, tablet, PC, or TV, and guide them to tune-in to your show.