Resources - Samba TV

Upfront Guide

Samba TV's Upfronts Guide offers seven essential strategies to ensure you’re getting maximum ROI on your upfront investments amidst today’s fragmented...

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Q1’21 State of Viewership Report

Samba TV's Q1'21 report provides a deep dive into viewership trends, international linear and CTV advertising performance, direct-to-streaming movies and series,...

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IAB Europe Industry Insider Webinar

Watch the IAB Europe Industry Insider recorded webinar, "Why Audience Addressability is a Big Opportunity in 2021" featuring Samba TV.

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2021 March Madness Viewership Insights Report

Samba TV analyzed 2021 March Madness viewership from both men’s and women’s leagues to see how they performed and which advertisers...

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Podcast: The Rhythm of Samba and Measuring TV

Listen to a Shark's Perspective Marketing Podcast to hear the conversation with Ashwin Navin, the CEO, and Co-founder of the team...

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State of Viewership Webinar

Hear the top trends from 2020 and predictions for 2021 in this recorded version of our State of Viewership webinar.

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Super Bowl LV Viewership Insights Report

Get Samba TV's Super Bowl LV analysis to see trends on the full CBS broadcast, as well as a look at...

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Super Bowl Preview: Behind The Spot with Chipotle

Samba TV speaks with Chipotle to get a behind-the-scenes look into its first-ever Super Bowl commercial.

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Q4’20 State of Viewership Report

In Samba TV’s State of Viewership Q4'20 Report, we share viewership insights from the fourth quarter of 2020.

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