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State of viewership

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H2 2024 US State of Viewership Report

Insights and analysis from 51 billion hours of linear and streaming

Cannes 2025 Recap: 7 Takeaways from the Croisette

Author

Chief Marketing Officer

The Data Is the Difference: 5 Ways Samba is Leading at Cannes

Author

Katie North-Fisher

Director, Corporate Communications

Automotive Advertising: 5 Strategic Moves for 2025

Author

Assoc. Director of Marketing Insights & Content

2025 Automotive Industry Insights

Author

Assoc. Director of Marketing Insights & Content

5 Things Political Advertisers Should Be Doing In 2025 And Beyond

Author

March Madness 2025: A Tale of Two Tournaments Reveals Critical Advertising Opportunities

Author

Assoc. Director of Marketing Insights & Content

March Madness 2025 Viewership Insights

Author

Assoc. Director of Marketing Insights & Content

OzTAM Partners with Samba TV to Revolutionise Audience Measurement with Big Data

Author

Katie North-Fisher

Director, Corporate Communications

Beyond the Oscars Red Carpet: How the 2025 Academy Awards Captured Viewers

Author

Assoc. Director of Marketing Insights & Content

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