Maximize Inventory Monetization
Challenges for Publishers with Modern Consumer Behaviors
Fragmented TV Landscape
As TV viewing shifts towards cord-cutting, publishers struggle to find target audiences with their TV ads.
Many options exist for online content consumption, so user retention is a challenge.
Competing for Ad Dollars
Publishers need data to show the true value of their user base to advertisers.
Lack TV Data Expertise
Some publishers don’t know how to effectively integrate TV data into their existing tools.
POWERED BY DATA
Publishers can integrate the industry’s most representative TV data into their own tools to understand what their website users watch on TV, as well as access insights on cross-screen advertising performance.
TV & DIGITAL SYNC
Leveraging Samba’s proprietary technology, publishers can identify any type of TV viewer, and engage them with ads on their phone, tablet, PC, or TV.