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Comscore and Samba TV Announce Expansion of Connected TV Data Partnership to Australia

February 25, 2021

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) region.

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Samba TV Announces Smart TV Privacy Manager, the First Turnkey Privacy Solution for Smart TVs

February 10, 2021

Samba TV, the global leader in television data and omniscreen measurement, today announced the rollout of The Smart TV Privacy Manager, featuring progressive consumer protections within Smart TVs. The integration of the Privacy Manager, featuring the globally accepted IAB Transparency and Consent Framework (TCF), is being rolled out in partnership with major global brands, publishers, and platforms to offer consumers industry-first privacy controls on Smart TVs.

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Samba TV Announces Real-time Picture Quality Innovation Powered by Artificial Intelligence for Gaming, Movies, and Sports

January 6, 2021

Samba TV, the leading provider of global TV data and audience analytics, and Vestel Group, an industry-leading manufacturer of some of the world’s leading TV brands, announced today an innovation partnership to introduce a groundbreaking artificial intelligence (AI) technology, Picture Perfect℠, that optimizes picture quality in real time for gaming, live sports, movies and more.

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Samba TV Reports Strong Growth and Continued Momentum in 2020

December 16, 2020

Samba TV, the leading provider of global TV data and audience analytics, today announced it achieved another record year in 2020, surpassing 2019 figures and achieving more than $100 million in revenue globally. Samba TV’s success comes in the face of headwinds created by the global pandemic, an event that led to historic shifts in the TV industry as audiences migrated to streaming at a faster than expected rate.

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