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MiQ and Samba TV partner in Canada for an enhanced Advanced TV solution

April 28, 2021

MiQ, a global programmatic media partner, today announced a strategic partnership with Samba TV, a global leader in omniscreen advertising and analytics, to provide an enhanced advanced TV solution to marketers. The joint solution will offer clients better planning, activation, and measurement by leveraging TV consumption insights across Samba TV’s extensive first-party dataset in Canada.

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Samba TV Announces Hire Of Former Roku Executive, Tim Natividad, To Lead Agency And Brand Solutions Globally

April 14, 2021

Samba TV, a global leader in omniscreen advertising and analytics, today announced the appointment of Tim Natividad to Senior Vice President of Agency and Brand Solutions, an executive leadership position to bolster the company’s relationship with marketers around the world. Previously heading up sales teams at Roku, Amazon, and Google, Natividad brings deep advertising industry experience to extend Samba TV’s leading market position delivering omniscreen marketing solutions built on first-party, real-time TV data.

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Samba TV Announces Partnership with PubMatic to Deliver TV Audience Targeting Capability in Omniscreen Programmatic Advertising Supply

April 8, 2021

Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a multi-market partnership with PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the United Kingdom, Germany, Italy, and France.

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Samba TV and 605 Partner to Create An Unparalleled Omniscreen Addressable TV Footprint

March 31, 2021

Samba TV, a global leader in omniscreen advertising and analytics, today announced a partnership with 605, a leading television measurement and analytics company. The deal provides Samba TV with exclusive addressable access to a subset of 605’s TV viewership dataset and is part of Samba TV’s continued global investment to broaden the reach and representation of its unrivaled dataset across tens of millions of households throughout the United States.

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