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MiQ and Samba TV Partner to Help Marketers Harness The Power of Advanced TV in Australia

August 25, 2020

MiQ, a global programmatic media partner, and Samba TV, the leading provider of cross-screen television insights and analytics, today announced a partnership to offer clients better planning and activation by leveraging TV consumption insights across the largest Smart TV dataset in Australia.

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Samba TV Accelerates Growth with Executive Leadership in Australia

August 19, 2020

Yasmin Sanders, an experienced ad tech leader, will head Samba TV’s business in Australia to drive innovation in the region’s TV advertising landscape

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Catalina and Samba TV to Provide Unprecedented TV and Digital Measurement Services to Georgia-Pacific

August 12, 2020

Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital and television advertising for four of its leading brands: Quilted Northern®, Angel Soft®, Dixie®, and Sparkle®.

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Samba TV Strengthens its Commitment to Diversity, with Corporate Pledge and Strategic Investment from Gaingels

June 30, 2020

Companies expand US television partnership globally with initial launch in Australia, helping advertisers unlock the power of TV through insights on viewing habits across digital and linear TV

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