Samba TV Data
End-to-End Tech Stack that is Owned by Samba TV
TV Chipset Level ACR
ACR integrated into TVs for real-time content recognition including linear, VOD, OTT & video games.
Precise Device Identity
Device map identifies which TVs, phones, tablets, and PCs belong to specific households.
Industry Best TV Ad Schedule
Captures content from top 100 US TV networks to know where and when ads air on TV.
Non-biased large panel
Samba’s panel of 3.9M households is normalized to be representative of the US census.
Largest Multi-Source Dataset
The Industry’s Highest Quality, Most Representative Data
Samba gathers insights from 20 Smart TV brands, the most in the industry, from 37 countries around the world. As a result, Samba provides access to accurate behavioral insights for linear TV, cord cutters, and all other types of viewers.
Accurate TV Insights
Samba’s representative data enables advertisers to measure cross-screen campaigns, including a deduplicated view of reach and frequency, as well as attribution insights for TV tune-in, website traffic, location visits, and more.
Understand True Reach and Frequency Across Screens
Get a single de-duplicated view of the reach and frequency across both TV & digital, allowing you to optimize campaigns in-flight.
Easy-to-use dashboard, so you can log-in on demand 24/7 for real-time insights on cross-screen reach and frequency.
Attribution Solutions to Measure Business Outcomes
Broadcast Conversion Rate
Understand campaign impact with key metrics on brand awareness, purchase intent, and online/offline conversions such as purchases and in-store visits.
Verified Tune-in Rate
Samba tracks exposure of tune-in ads (TV and digital), and analyzes the viewership of people exposed to the ad in order to gauge effectiveness of cross-screen campaigns.
Access attribution insights for campaign performance anytime on-demand with our easy-to-use dashboard.
Powered By Data
Industry Leaders Use Our Data
Samba enables the ecosystem by powering TV viewership insights
for industry-leading brands, agencies, publishers, and measurement firms.
We Can Help
How Can Your Firm Use Samba TV Data?
Contact Samba TV to learn how your business can enhance your marketing analytics tools by integrating 100% privacy compliant, high-quality TV data.