Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
Hover to view company highlights and milestones since Samba got its start in 2008.
Samba TV is formed, with the vision of developing software for Smart TVs — a revolutionary new hardware product that was just coming into existence.
Content ID is launched, our patented ACR technology, powering cross-screen interactive TV apps on Smart TVs.
Mark Cuban, August Capital and Gary Lauder lead Samba TV’s first round of venture capital funding at CES.
Samba TV launches Sync and Retarget, the first cross-screen advertising solution tied to real-time contextual awareness of what’s on a Smart TV screen within a household.
Samba TV launches a full suite of cross-screen attribution products, including Broadcast Conversion Rate and Verified Tune-in Rate solution for entertainment clients.
Inc Magazine names Samba TV one of the fastest-growing companies in America. Kantar Millward Brown and Samba TV partner to introduce the industry’s most accurate brand lift analysis for TV advertising.
Samba TV announces its adoption as a data and analytics partner to Google, Twitter, Tradedesk and Catalina.
Samba TV publicly confirms that it crossed over $100m in revenue for the 2019 fiscal year, and publishes its path for continued global expansion.
Samba TV launches Picture Perfect, groundbreaking AI technology that optimizes picture quality in real time for gaming, live sports, movies and more.
Samba TV becomes a leader in measurement currency as evidenced by major deals with Disney and Havas Media.
Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.
“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”
Dan, Co-founder and CEO of Lumio
“After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”
Adam, Co-founder of Lumio
Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!
Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.
The name "Relume" is born.
relume
[ri-loom]
To relight or rekindle (a light, flame, etc.)
To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.
“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”
Dan, Co-founder of Relume
“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”
Dan, Co-founder of Relume
Samba TV is formed, with the vision of developing software for Smart TVs — a revolutionary new hardware product that was just coming into existence.
Content ID is launched, our patented ACR technology, powering cross-screen interactive TV apps on Smart TVs.
Mark Cuban, August Capital and Gary Lauder lead Samba TV’s first round of venture capital funding at CES.
Samba TV launches Sync and Retarget, the first cross-screen advertising solution tied to real-time contextual awareness of what’s on a Smart TV screen within a household.
Samba TV launches a full suite of cross-screen attribution products, including Broadcast Conversion Rate and Verified Tune-in Rate solution for entertainment clients.
Inc Magazine names Samba TV one of the fastest-growing companies in America. Kantar Millward Brown and Samba TV partner to introduce the industry’s most accurate brand lift analysis for TV advertising.
Samba TV announces its adoption as a data and analytics partner to Google, Twitter, Tradedesk and Catalina.
Samba TV publicly confirms that it crossed over $100m in revenue for the 2019 fiscal year, and publishes its path for continued global expansion.
As consumers continue to fragment across screens, Samba TV is an essential partner that advertisers must leverage to meet these challenges, powered by a large multisource TV dataset sourced from 24 TV brand partnerships and 46M TV devices globally.
By leveraging Samba’s core ACR technology, advertisers can identify any type of TV viewer, target them based on how and when they consume TV, and then engage them on their phone, tablet, PC, or TV in a privacy compliant manner.
Advertisers, publishers, and measurement firms can access Samba’s household-level TV data, as well as leverage Samba TV data experts, in order to generate insights on cross-screen campaign performance and attribution measurement.
Samba TV launches groundbreaking AI technology that provides detailed insights for when and how a brand’s logo appears on TV.
Samba TV signs deals to provide comprehensive data and measurement solutions for Disney and Havas Media
Samba TV publicly confirms that it crossed over $100m in revenue for the 2019 fiscal year, and publishes its path for continued global expansion
Samba TV announces its adoption as a data and analytics partner to Google, Twitter, Tradedesk and Catalina.
Inc Magazine names Samba TV one of the fastest-growing companies in America. Kantar Millward Brown and Samba TV partner to introduce the industry’s most accurate brand lift analysis for TV advertising.
Samba TV launches a full suite of cross-screen attribution products, including Broadcast Conversion Rate and Verified Tune-in Rate solution for entertainment clients.
Samba TV launches Sync and Retarget, the first cross-screen advertising solution tied to real-time contextual awareness of what’s on a Smart TV screen within a household.
Mark Cuban, August Capital and Gary Lauder lead Samba TV’s first round of venture capital funding at CES.
Content ID is launched, our patented ACR technology, powering cross-screen interactive TV apps on Smart TVs.
Samba TV is formed, with the vision of developing software for Smart TVs — a revolutionary new hardware product that was just coming into existence.
