Red Bee Media, a leading global media services provider, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced additional integrations and an extension of its multi-year partnership. The partnership will bolster Samba TV's already unmatched data comprehensiveness by integrating Red Bee’s metadata into its suite of end-user software products, which includes interactive TV, research and analytics. 

Samba TV will use Red Bee's rich metadata to supplement its analysis of viewership behaviors and leverage Red Bee’s linear schedules as an input to validate their media measurement and advertising effectiveness. Red Bee’s data will also serve as a valuable supplement to Samba TV's existing datasets, not only enriching the depth of the information provided by its software products, but also enhancing the end-user experience.

"We are excited to continue our relationship with Red Bee Media to build on the richness of our TV software and data solutions," said Samba TV CCO Aden Zaman. "This partnership is a testament to both Samba TV and Red Bee’s dedication to excellence, innovation, and creating a more interactive and personalized television experience.”

"We are thrilled to continue this strategic partnership with Samba TV," stated Red Bee Media Head of Sales for Market Area Americas Jason Marchese. "This extension of our current partnership exemplifies our commitment to advancing the television industry along with Samba TV's innovative software products. Together, we are poised to redefine interactivity and engagement, setting new standards for the evolving media landscape. This speaks volumes about our shared dedication to pushing boundaries and delivering exceptional solutions that resonate with audiences worldwide."

About Red Bee Media

Red Bee Media is the leading global media services partner for innovation and growth. Every day, millions of people across the globe discover, enjoy and engage with content prepared, managed, broadcast and streamed using Red Bee’s services. Red Bee empowers some of the world’s strongest media brands, broadcasters and content owners to instantly connect with audiences anywhere at any time. Headquartered in London, with 2000 media experts in Europe, Asia Pacific and North America, Red Bee provides innovative solutions across the entire content delivery chain including Playout, OTT, Distribution, MCR, Media Management, Access Services, Content Discovery, and Post-Production.

About Samba TV

Samba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. We are the global leader in television technology powering real-time insights and audience targeting to enable unparalleled marketing efficiency and effectiveness. Our proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries, provides advertisers and media companies a unified view of the entire consumer journey. Our independent currency-grade measurement has future-proofed advertising for the next generation, empowering advertisers to connect with their audiences on any platform, across every screen.