Samba TV, the leading provider of real-time audience driven advertising and media analytics, today announced that it is opening an office in Incline Village, Nevada.
Samba TV Hires YouTube and AddThis Alumni to Help Lead Company Through Next Stage Of Expansion
Samba TV announced Serena Satyasai as its first VP of Marketing and Andy Kemp as Regional VP of Sales. With the additions of Satyasai and Kemp, Samba TV further empowers major brands and agencies to better harness the power of television and precisely analyze the consumer journey from TV to online conversions and purchases.
Samba TV Acquires Filmaster, Boosting Its Capabilities in Artificial Intelligence
Samba TV has completed its acquisition of Warsaw-based startup Filmaster. Backed by German VC HackFwd, and HardGamma Ventures, Filmaster is a software company specializing in recommendation engines built on its own proprietary artificial intelligence and machine learning algorithms. Samba TV has already begun deploying Filmaster technology in its products and the acquisition now represents the company’s largest presence in the European market.
BrightLine and Samba TV Partner to Provide In-App Rich Media Advertising in Connected TVs
BrightLine, the leading provider of rich media advertising solutions on TV, has partnered with Samba TV, the leading publisher of Smart TV apps and multiscreen advertising, to deliver rich interactive advertising across 70+ connected TV apps in over 118 countries and 30 MM screens.
Samba TV’s Interactive Platform on Toshiba Smart TVs
Samba TV announced that its technology will be integrated into Toshiba Smart TVs, allowing owners to use their TV remote or a nearby tablet, phone or PC to instantly interact with their favorite shows or movies. Viewers will soon have exclusive access to clips from their favorite TV shows, the ability to share them with friends on social networks, and even get an inside look with their favorite actors with access to photos and Tweets from TV show sets.
Samba TV Adds Smart TV Apps to Sony Connected Devices, Bringing Popular Content to Millions
November 6, 2013Samba TV (https://platform.samba.tv), a leading publisher of Smart TV apps and multi-screen advertising, announced today that it launched numerous TV apps on Sony BRAVIA® TVs, Blu-ray Disc™ players and Blu-ray Home Theater devices with Sony Entertainment Network. Apps from TMZ and TV Guide as well as Samba TV’s Launchpad, which provides access to content from dozens of well known media brands including A&E, FOX, Crunchyroll, Fitness Magazine, Vimeo, CollegeHumor, and many more, are available on Sony devices today.
