As part of an ongoing industry-wide evaluation of television viewership methodologies in a post-Nielsen era, market research firm Frost & Sullivan released the findings of a new analysis assessing the capabilities of eight leading television data providers. The Television Viewership Data (TVD) companies were evaluated on more than 20 key criteria that brands, agencies and publishers are looking to assess as the market shifts to a multi-currency world.

Samba TV, the global leader in television technology and omniscreen advertising and analytics, today announced the expansion of its Australian operation following a year of significant growth in the world’s 10th largest advertising market. The company announced its Australian business more than doubled in revenue YoY and appointed key hires to support business growth: Tom Parsons as Head of Client & Data Partnerships.

Samba TV, a global leader in television technology and omniscreen advertising and analytics, today announced two key hires, Elmar Stein and Finn Lühr, to further expand the company’s advanced TV footprint and increase revenue growth in Germany.

Samba TV, the global leader in omniscreen advertising and analytics, announced today the significant expansion of its U.K. operations following a year of substantial growth in the U.K. and Europe. In the U.K., Samba TV delivered significant year-over-year revenue growth of more than 70% in 2021 and expanded its U.K. headquarters operation staffing by more than 50%.

Samba TV, the leading provider of omniscreen data and analytics, today announced the release of its State of Viewership Report for Q1 2022, showing a complex viewership landscape marked by a saturated linear TV ad market, increased cord-shaving, and a high likelihood for streaming subscriber churn.

Samba TV, the global leader in omniscreen advertising and analytics, today announced its lineup for its IAB NewFronts debut. Invited to present at the media and entertainment industry’s premiere event designed for brands, agencies, and media buyers, Samba TV will highlight a new approach to the industry’s annual buying. Calling for a new approach to the Upfronts, Samba TV’s “FlexFront” mindset was born from the volatile fragmentation of today’s consumer landscape that was amplified during the chaotic early months of the pandemic that requires a more flexible approach to advertising commitments for buyers.