In both ten key battleground states and across the national landscape, streaming content has overtaken traditional television as the medium of choice for voters in both parties. With one month to go before the November elections, voters report being nearly twice as likely to stream content as having a monthly cable subscription with a majority of U.S. voters in both parties no longer having traditional linear TV subscriptions in the home.

Paramount leads the way as the first major Australian broadcaster to integrate Samba TV’s advanced viewership data capabilities for holistic, omnichannel audience strategies, set to revolutionise audience insights and targeting.

Samba TV today announced key findings from its 2022 Holiday Report conducted in tandem with global research firm HarrisX. The survey of more than 2,500 U.S. adults who plan to shop for the holidays offers the first consumer-focused research of the holiday season detailing insights into shifting shopping preferences and significant challenges for advertisers seeking to engage shoppers this holiday season.

Samba TV, the leading global provider of television technology and omniscreen advertising and analytics, announced today that it has partnered with Relo Metrics, the leading sports sponsorship intelligence platform, to provide brands, sports teams, and agencies new insight into sponsorship effectiveness across linear television for the first time ever.

Samba TV’s targeted insights illustrated a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad market, a tsunami of new content flooding streaming platforms, and an increasing likelihood for streaming subscriber churn.

Following a year of significant international growth, Samba TV, the global leader in television technology and omniscreen advertising and analytics, announced a new strategic partnership with adtech platform Smartclip to exclusively enter the Spanish market for the first time.