Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its Guide to Targeting Millennials study results as part of a survey conducted with global research firm HarrisX. The report, focused on the millennial demographic that covers over 72M U.S. adults with more than $2.5 trillion in spending power, unveils key insights on this massive audience and how to reach them. One such finding from the survey of over 2,500 adults reveals that millennials are more open to ad-supported video-on-demand (AVOD) than other generations, presenting a unique opportunity for these platforms and advertisers to engage with this influential demographic. 

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced the integration of Affinity Solutions’ Purchase Media Metrics (PMMTM) data to exclusively empower brands and advertisers with cross-platform measurement of return on ad spend (ROAS) and actionable targeting solutions. 

Samba TV is proud to collaborate with ISBA, Kantar and Comscore on Origin. Our extensive data and large panel will empower advertisers with greater confidence, precision and rigour to understand and reach valuable audiences across screens, platforms and channels.

Samba TV today announced key findings from its 2023 Holiday Report conducted with global research firm HarrisX. The report provides valuable consumer insights for businesses and marketers on the upcoming holiday shopping season, including that the majority of shoppers are planning to spend the same or more money on holiday shopping this year despite economic challenges.

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, and Mediaplus, one of Germany's preeminent media agencies, are launching AQIS+TV, a new reporting dashboard that enables advertisers and publishers to achieve greater ROI from their TV investments.

Samba TV’s targeted insights illustrate a viewership landscape marked by new and innovative opportunities for audiences to consume over-the-top (OTT) content, consisting of newly-rolled out AVOD options from streaming leaders Disney+ and Netflix as well as the growth of FAST options.