Samba TV, the world’s leading provider of essential television insights, today announced that Christopher Scoggins, a senior executive at Oracle Data Cloud, has joined its Board of Directors.

Samba TV, the leading provider of real-time audience driven advertising and media analytics, today announced the launch of its Sync and Retarget digital ad buying platform for the UK market.

Samba TV, the leading provider of real-time audience-driven advertising and analytics, announced it has been selected as the first smart TV data provider to MediaMath, a global technology company, that will provide the agency’s clients with exclusive audience targeting tools and custom segmentation, allowing for better integration of television and digital ad buying.

Samba TV, the leading provider of real-time audience driven advertising and media analytics, today announced that it is opening an office in Incline Village, Nevada.

Samba TV announced Serena Satyasai as its first VP of Marketing and Andy Kemp as Regional VP of Sales. With the additions of Satyasai and Kemp, Samba TV further empowers major brands and agencies to better harness the power of television and precisely analyze the consumer journey from TV to online conversions and purchases.

Samba TV has completed its acquisition of Warsaw-based startup Filmaster. Backed by German VC HackFwd, and HardGamma Ventures, Filmaster is a software company specializing in recommendation engines built on its own proprietary artificial intelligence and machine learning algorithms. Samba TV has already begun deploying Filmaster technology in its products and the acquisition now represents the company’s largest presence in the European market.