BrightLine, the leading provider of rich media advertising solutions on TV, has partnered with Samba TV, the leading publisher of Smart TV apps and multiscreen advertising, to deliver rich interactive advertising across 70+ connected TV apps in over 118 countries and 30 MM screens.

Samba TV announced that its technology will be integrated into Toshiba Smart TVs, allowing owners to use their TV remote or a nearby tablet, phone or PC to instantly interact with their favorite shows or movies. Viewers will soon have exclusive access to clips from their favorite TV shows, the ability to share them with friends on social networks, and even get an inside look with their favorite actors with access to photos and Tweets from TV show sets.

November 6, 2013Samba TV (https://platform.samba.tv), a leading publisher of Smart TV apps and multi-screen advertising, announced today that it launched numerous TV apps on Sony BRAVIA® TVs, Blu-ray Disc™ players and Blu-ray Home Theater devices with Sony Entertainment Network. Apps from TMZ and TV Guide as well as Samba TV’s Launchpad, which provides access to content from dozens of well known media brands including A&E, FOX, Crunchyroll, Fitness Magazine, Vimeo, CollegeHumor, and many more, are available on Sony devices today.

Flingo, a leading publisher of Smart TV apps and Smart TV advertising, unveiled its new company name and website, Samba TV located at platform.samba.tv. The re-brand reflects the company’s growth in the Smart TV industry, having signed contracts with leading players throughout the ecosystem including TV and set-top box manufacturers, advertisers, content publishers and broadcasters. Samba TV’s proprietary technology is built directly into the TV or set-top box to rapidly recognize onscreen content – live or time-shifted – and make relevant information available to a nearby second screen. This interactive feature closes the gap between linear television and the Web, empowering viewers and opening up revenue opportunities for other players. Samba TV’s key services include: