Samba TV, a data and analytics company offering the world’s leading TV Audience Platform, today announced that it has secured $30 million in Series B financing led by Union Grove Venture Partners and followed by Interpublic Group, MDC Ventures, Time Warner, A+E Networks, TGM, Draper Associates and Ambition VC.

Kantar Millward Brown today announced that it has partnered with Samba TV in the U.S. to launch the largest and most precise single-source measurement solution for television advertising effectiveness. The partnership combines Samba’s TV dataset, one of the industry’s broadest and most representative, with Kantar Millward Brown’s Ignite Network®, a leading brand marketing analytics platform, to provide marketers the same level of precision and granularity in TV effectiveness measurement that they are accustomed to from digital measurement.

Samba TV, the leading provider of real-time audience based advertising and insights, and video ad serving platform SpotX have partnered to power custom audience targeting and segmentation for video ads across web, app and connected TV (CTV) environments.

Samba TV, the world’s leading provider of essential television insights, today announced that Christopher Scoggins, a senior executive at Oracle Data Cloud, has joined its Board of Directors.

Samba TV, the leading provider of real-time audience driven advertising and media analytics, today announced the launch of its Sync and Retarget digital ad buying platform for the UK market.

Samba TV, the leading provider of real-time audience-driven advertising and analytics, announced it has been selected as the first smart TV data provider to MediaMath, a global technology company, that will provide the agency’s clients with exclusive audience targeting tools and custom segmentation, allowing for better integration of television and digital ad buying.