Fresh insights from approximately 11 billion hours of linear and streaming
Samba TV’s latest United Kingdom & Germany of Viewership report analysed more than 11 billion hours of television viewing across linear and streaming to reveal top viewership trends from Q2 2022
Download the report to deep dive into these insights and understand how first-party viewership data can help advertisers:
linear ads seen on average per day by top 55% of TV viewers in U.K.
linear ads seen on average per day by top 59% of TV viewers in Germany
linear ads seen on average per day by top 55% of TV viewers in U.K.
linear ads seen on average per day by top 59% of TV viewers in Germany
Samba TV’s latest United Kingdom & Germany of Viewership report analysed more than 11 billion hours of television viewing across linear and streaming to reveal top viewership trends from Q2 2022
Download the report to deep dive into these insights and understand how first-party viewership data can help advertisers:
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Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilise our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
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