Insights and analysis from 4 billion hours of linear and streaming in Australia
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Samba TV’s latest Australia viewership report reveals key insights from 4 billion hours of TV consumption, as both linear and streaming viewership soared to new heights. Linear TV hit its strongest reach since the pandemic, while SVOD captured more than half the population, giving advertisers more ways than ever to connect with audiences across platforms. Meanwhile, ad spend remained strong in the second half of 2024, with brands capitalising on the year’s peak shopping season.
Download the report now for essential insights to inform your strategy, including:
Linear hours viewed spiked by 12% in H2 2024
Every top retail advertiser increased TV impressions this holiday season
Amazon Prime Video served 109% more promotional ads in H2 2024 than the previous year
Linear hours viewed spiked by 12% in H2 2024
Every top retail advertiser increased TV impressions this holiday season
Samba TV’s latest Australia viewership report reveals key insights from 4 billion hours of TV consumption, as both linear and streaming viewership soared to new heights. Linear TV hit its strongest reach since the pandemic, while SVOD captured more than half the population, giving advertisers more ways than ever to connect with audiences across platforms. Meanwhile, ad spend remained strong in the second half of 2024, with brands capitalising on the year’s peak shopping season.
Download the report now for essential insights to inform your strategy, including:
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Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilise our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
