Marketers still struggle to understand the true reach and frequency of their advertising efforts. With TV and digital planned and executed separately, results can’t be compared on an even playing field. However, with advances in measurement that leverage robust identity resolution, first-party ACR data, and multi-source OEM TV measurement panels, brands can finally measure efforts across vendors and screens to understand true campaign impact.
Samba TV was invited to present during the VAB's Measurement Innovations webinar series to share how we're working with brands across verticals to measure and optimize their advertising efforts, and provide insights into the innovations that are pushing measurement forward.
Watch the recording below, featuring Samba's Kris Magel, VP & Head of Agency & Publisher Solutions, and Cole Strain, VP of Measurement Products, to learn about these measurement best practices and tools that can help marketers succeed.
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