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H1 2024

The State of Viewership

Insights from approximately 9 billion hours of linear and streaming

Rebecca Fine
Assoc. Director of Marketing Insights & Content

Samba TV’s latest U.K. viewership report analyzed more than 9 billion hours of TV viewership across linear and streaming to reveal fascinating new insights, from how streaming consumption is on the rise, to advertisers within in growing industries like travel and food & beverage carving new market share, to how platforms can drive more views and retain subscribers.

Download the report now for essential insights to inform your strategy, including:

  • How BVOD and SVOD are accelerating, while linear remains flat
  • What release schedules work best for each genre
  • Which verticals and advertisers are ramping up ad impressions
  • How reach and frequency measurement can prevents advertisers from oversaturating viewers

92%

The vast majority of TV impressions reached the same 50% of households

7/10

Most of the top travel advertisers increased ad impressions year-over-year

75%

Three-quarters of viewership for new streaming shows occurs within the first two weeks

92%

The vast majority of TV impressions reached the same 50% of households

7/10

Most of the top travel advertisers increased ad impressions year-over-year

+

H1 2024 U.K. State of Viewership Report

Download Now

+

Author
Rebecca Fine
Assoc. Director of Marketing Insights & Content
Aug 28, 2024
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Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilise our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships