Samba TV’s Chief Marketing Officer Meredith Brace kicked off Advertising Week New York moderating a panel with some of the most recognizable brands and media entities in the industry. She was joined by executives from Warner Bros Discovery (Andrea Zapata), TikTok (Julie Green), WWE (Craig Stimmel) and Initiative (Lars Hyman) to discuss the shifting media landscape that has only accelerated within the last several years. Watch the full recorded session below and find out how data can help better inform media planning tactics, as well as the industry’s willingness to try and test new things to capture brand attention today and in the future. You can also check out our full recap blog for a look into all of our sessions at Advertising Week New York.
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