Advertisers who want to drive tune-in viewership are facing tough challenges today as viewer attention continues to fragment and more people cut the cord. Watch this Advertising Week New York panel to hear from top entertainment marketers from WNBA, Reddit, Meta, Mediahub, and Samba TV to learn about strategies for successfully driving viewership of TV shows, sporting events and streaming movies.
Featured speakers include Christina Park, Head of Industry at Samba TV, Ryan Brendle, Global Head of Marketing Science at Reddit, Daniel Vincent, VP, Group Media Director, Investments at Mediahub Global, Yongyong Kennedy, Managing Director, Marketing Science Measurement, at Meta, and Yasmin Mitchell, Global Lead, Campaign Analytics at National Basketball Association.
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