The TV industry’s reliance on a single currency has held back ROI-focused measurement & (currency) metrics within the TV sector. As growth across streaming continues to fragment audiences further, advertisers are calling for more transparency and inter-measurability across the TV ecosystem. Samba TV's VP & Head of Agency Development, Kris Magel, leads a discussion at Advertising Week New York on the shift to multiple currencies and how the overdue upheaval of the single currency model will shape the future of advertising. Watch the recording below to hear perspectives from experts across the ecosystem, including Disney's Lisa Valentino, NBCU's Kelly Abcarian, Publicis' Kate Sirkin, and the VAB's Sean Cunningham.
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