Insights from approximately 22 billion hours of linear and streaming
Samba TV’s latest U.K. and Germany viewership report analysed more than 22 billion hours of television viewing across linear and streaming to reveal top viewership trends from the second half of 2022.
Download the report for actionable insights on:
About half of households watched linear TV each day on average
The vast majority of linear impressions reached the same 55% of households
On average across several top bulk-release shows, more than 1 in 4 households binged
About half of households watched linear TV each day on average
The vast majority of linear impressions reached the same 55% of households
Samba TV’s latest U.K. and Germany viewership report analysed more than 22 billion hours of television viewing across linear and streaming to reveal top viewership trends from the second half of 2022.
Download the report for actionable insights on:
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Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilise our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
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