Television continues to be in a state of flux, forcing advertisers to pivot their TV and digital strategies across numerous complex and fragmented tactics like addressable TV, online video, social platforms, and more.
While TV remains an effective strategy for influencing the masses, advertisers have always struggled with accurately measuring the reach and frequency of their campaigns. Without reliable measurement, marketers can miss key reach and frequency insights, waste budget on inefficient campaigns, and misattribute performance metrics, skewing their understanding of what’s really moving the needle.
In this 212 webinar, presented by Samba TV and Anheuser-Busch, hear how advertisers are overcoming these measurement challenges with modern and effective solutions. We’ll cover:
– How the pandemic has prioritized the need to understand cross-platform reach and frequency
– Anheuser-Busch’s learning agenda for OTT and the tools that solved their challenges
– Opportunities with CTV for driving incremental reach
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote
Ordered list
Unordered list
Bold text
Emphasis
Superscript
Subscript
.png)
