A Quick Primer on the TV Upfront Process

    The TV upfront buy can be a complex concept for digitally-focused planners, buyers and strategists. Samba TV is here to demystify and untangle this legacy process, and provide recommendations along the way.  New York, September 15, 2017 – When televisions became prevalent during the early 1950’s, commercials were presented live during a program…

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Samba TV: Top-5 Fastest-growing Advertising Company

                By staying focused on company-wide goals, innovation and our core values, Samba TV is gaining industry recognition for the impactful work we’re doing with agencies, brands and clients.  San Francisco, August 30, 2017,  – This month Samba TV received several high-profile industry rankings as a reflection of…

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Samba TV, Disney and Streaming Family Content

“There is a huge opportunity. Parents worldwide have a need for a safe and trusted environment for their kids to be exposed to streaming content and experimenting with technology,” says Ashwin Navin, CEO and cofounder of Samba TV. “It’s still a wide open field.” San Francisco, August 18, 2017 – Disney and Samba TV forged…

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Samba TV Recognized as Leading Upstart Tech Company

Samba TV named #12 on Business Insider’s list of “19 Most Interesting Ad Tech Upstarts of 2017” San Francisco, August 17, 2017  – Many industry prognosticators are declaring that Ad Tech has entered a downturn, but there’s still ample room for innovators and unique technology providers to continue on a path of growth. This week…

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“This Is A Vital Analysis That Needs To Be Done”

  [SPOILER ALERT]   What started as a simple Slack post with the new GoT trailer evolved into something far greater, especially for TV fans (and data nerds) here at Samba. Behold our beautiful minds as we debate the movies in which Sean Bean dies and the assumptions to the impact on the narrative.  …

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Samba TV Raises $30 Million in Growth Capital

Investment led by Union Grove Venture Partners and bolstered with strategic investors to expand internationally and accelerate product development. San Francisco, June 19, 2017 – Samba TV, a data and analytics company offering the world’s leading TV Audience Platform, today announced that it has secured $30 million in Series B financing led by Union Grove…

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Samba TV Names Jen Whalen VP of Marketing

Seasoned Exec Joins from TubeMogul to Accelerate Growth and Drive Adoption for TV Audience and Attribution Products SAN FRANCISCO—(June 13, 2017)—Samba TV, a data and analytics company with the industry’s leading TV Audience Platform, is pleased to announce the appointment of Jen Whalen as the Company’s new Vice President of Marketing. Reporting to Ashwin Navin,…

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Kantar Millward Brown and Samba TV Partner to Introduce the Industry’s Largest and Most Precise TV Advertising Effectiveness Analytics Platform

Partnership offers marketers verified passive TV exposure data integrated into TV advertising effectiveness measurement NEW YORK–(BUSINESS WIRE)–Kantar Millward Brown today announced that it has partnered with Samba TV in the U.S. to launch the largest and most precise single-source measurement solution for television advertising effectiveness. The partnership combines Samba’s TV dataset, one of the industry’s…

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