How many new viewers did the third Presidential Debate draw in?

Our research team analyzed TV viewership for the third and final Presidential Debate.  Amongst many other findings, the team uncovered that 22% of TV viewers did not watch the first two debates, and that 41% of those who watched the third debate watched both previous debates.  Read more about these and other insights in MediaPost.

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You Can Buy Everything You See on Lifetime & Wayfair’s New TV Series

Samba is teaming up with A+E Networks and Wayfair on a unique program they’re producing called The Way Home.   We’ll be their exclusive cross-platform measurement partner and will report how effectively on-air marketing drives viewers to The Way Home, and how the show drives engagement with Wayfair’s website. Lee Boykoff, SVP of digital analytics and CRM at A+E…

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Adweek: 67 Million Tune In for Second Presidential Debate; CBS Is Most-Watched

Additionally, Samba TV reports that of those who watched last night’s presidential debate for at least 5 minutes, 15 percent tuned away to watch the rest of Sunday Night Football on NBC; 17 percent watched post-debate analysis, but only 2 percent changed the channel to TBS to watch the Blue Jays beat the Rangers in the MLB Playoffs.…

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Samba TV Launches TV-to-Digital Sync Platform in Europe Empowering Brands to Measure and Extend TV Advertising in Real Time

Real Time Cross-Platform Media and Analytics Company Opens European HQ in London and Names Sky Executive Hitesh Bhatt Head of EMEA Sales San Francisco, September 12, 2016 – Samba TV, the leading provider of real-time audience driven advertising and media analytics, today announced the launch of its Sync and Retarget digital ad buying platform for…

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MediaPost: The Secrets of Ad Avoidance

It’s an exciting time to be involved with the data coming in across many TV/video platforms. But, “the challenges are obvious,” says Ashwin Navin, CEO and co-founder, Samba TV. “Audiences are dividing their attention by screens. Right now, 25% of the viewership for prime-time TV shows is occurring outside of the TV. It was reported…

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Samba TV Partners with MediaMath to Offer Programmatic Segmenting and Retargeting of TV Audiences

Behavioral and purchase data paired with real-time viewership will enable brands to develop highly integrated television and digital campaigns San Francisco, September 6, 2016 – Samba TV, the leading provider of real-time audience driven advertising and analytics, today announced it has been selected as the first smart TV data provider to MediaMath, a global technology company,…

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Bloomberg Radio: Navin on Changing TV Viewership Landscape

Advertisers now have an opportunity to reach the consumer across all screens… All of the data suggests that younger demographics aren’t going to be bound to the TV schedule. Their prime time is defined entirely by themselves so they want to be able to schedule TV on their own terms, on their own devices, in…

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Samba TV Partners with Extreme Reach

Extreme Reach’s Video Asset API Helps Streamline Samba TV’s Creative Workflow and Set Stage for Future of Programmatic TV Extreme Reach Partners with Samba TV to Seamlessly Connect Ad Content with Deeper analytics and TV Ad Effectiveness New York, NY —August 26, 2016 — Extreme Reach, the enterprise cloud platform that powers the start-to-finish workflow for brand…

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