Case Study // Orville Redenbacher’s Bets on Binge Watchers
Case Studies_Conagra_Sync+Retarget
“This Is A Vital Analysis That Needs To Be Done”
[SPOILER ALERT] What started as a simple Slack post with the new GoT trailer evolved into something far greater, especially for TV fans (and data nerds) here at Samba. Behold our beautiful minds as we debate the movies in which Sean Bean dies and the assumptions to the impact on the narrative. …
Samba TV Raises $30 Million in Growth Capital
Investment led by Union Grove Venture Partners and bolstered with strategic investors to expand internationally and accelerate product development. San Francisco, June 19, 2017 – Samba TV, a data and analytics company offering the world’s leading TV Audience Platform, today announced that it has secured $30 million in Series B financing led by Union Grove…
Samba TV Names Jen Whalen VP of Marketing
Seasoned Exec Joins from TubeMogul to Accelerate Growth and Drive Adoption for TV Audience and Attribution Products SAN FRANCISCO—(June 13, 2017)—Samba TV, a data and analytics company with the industry’s leading TV Audience Platform, is pleased to announce the appointment of Jen Whalen as the Company’s new Vice President of Marketing. Reporting to Ashwin Navin,…
Kantar Millward Brown and Samba TV Partner to Introduce the Industry’s Largest and Most Precise TV Advertising Effectiveness Analytics Platform
Partnership offers marketers verified passive TV exposure data integrated into TV advertising effectiveness measurement NEW YORK–(BUSINESS WIRE)–Kantar Millward Brown today announced that it has partnered with Samba TV in the U.S. to launch the largest and most precise single-source measurement solution for television advertising effectiveness. The partnership combines Samba’s TV dataset, one of the industry’s…
Samba TV Partners With SpotX to Power Advanced Audience Targeting and Ad Serving for OTT
Samba TV, the leading provider of real-time audience based advertising and insights, and video ad serving platform SpotX have partnered to power custom audience targeting and segmentation for video ads across web, app and connected TV (CTV) environments. SpotX will become Samba TV’s primary CTV ad server, enabling brands and advertisers to buy across its…
Samba TV Names Datalogix Veteran Christopher Scoggins to Its Board of Directors
VP/GM of Digital Strategy at Oracle Data Cloud, Formerly SVP/GM of Digital Services at Datalogix, Joins the Global Leader in Real-time TV Data SAN FRANCISCO–March 23, 2017–Samba TV, the world’s leading provider of essential television insights, today announced that Christopher Scoggins, a senior executive at Oracle Data Cloud, has joined its Board of Directors. “Chris…
Samba TV Launches TV DMP To Bring The Speed And Accuracy Of Digital To Television
Integrated with LiveRamp IdentityLink, the Samba TV DMP enables activation of TV audiences on more than 120 programmatic platforms for a combined reach of more than one billion screens RampUp 2017, San Francisco, March 7, 2017 – Samba TV, the world’s leading provider of real-time television insights, today announced the launch of a Data Management…
Minute-by-minute coverage of the highs and lows of the Oscars 2017
The 89th Academy Awards show was totally memorable with an end that was itself worthy of an Oscar. But even with some great moments like the tour bus prank, Jimmy Kimmel’s jabs at Matt Damon, and Viola Davis’ inspiring speech, the total viewership was down this year. What we saw from the minute-by-minute analysis of last night’s broadcast that…
Grammys 2017 minute-by-minute analysis
The 59th annual Grammys awards last Sunday, Feb 12th, saw some breath taking performances. From Beyonce’s celebration of motherhood, to Bruno Mars’ tribute to Prince to Adele sweeping the top honors, it was mesmerizing, it was nostalgic, it was politically charged…it had it all. But here’s what the deep dive of the viewership numbers from…