By: Ashwin Navin, Samba TV Co-founder & CEO Imagine reading this headline: “Your Smartphone Knows Your Location At All Times.” The natural response today would be: “I’d certainly hope so, I wouldn’t want a phone that doesn’t!” Once smartphones hit the market in earnest in 2005, there was a steep learning curve for both consumers…
Protecting a consumer’s privacy is at the core of every decision we make and every product and service we offer. Our products are built on the uncompromising principle of knowing only what’s necessary to enhance and improve the experience of watching television. We don’t rely on you providing us with your name; phone number; home,…
The recent situation with Facebook and Cambridge Analytica reinforced that consumers are largely in the dark regarding data that’s being collected on them, how it’s being used, and who it’s being shared with or sold to. It served as a wake-up call to the industry that consumers deserve a much higher degree of control and…
Protecting a consumer’s privacy is at the core of every decision we make and every product and service we offer. Our products are built on the uncompromising principle of knowing only what’s necessary to enhance and improve the experience of watching television. We don’t rely on you providing us with your name; phone number; home,…
WHAT IS GDPR? The European General Data Privacy Regulation (GDPR) – is a regulation by which the EU governing bodies intend to strengthen and unify data protection for all individuals within the European Union (EU). Effective May 25, 2018, the new regulation is designed to give control back to citizens and residents over their personal data…
The TV upfront buy can be a complex concept for digitally-focused planners, buyers and strategists. Samba TV is here to demystify and untangle this legacy process, and provide recommendations along the way. New York, September 15, 2017 – When televisions became prevalent during the early 1950’s, commercials were presented live during a program…
By staying focused on company-wide goals, innovation and our core values, Samba TV is gaining industry recognition for the impactful work we’re doing with agencies, brands and clients. San Francisco, August 30, 2017, – This month Samba TV received several high-profile industry rankings as a reflection of…
Samba TV named #12 on Business Insider’s list of “19 Most Interesting Ad Tech Upstarts of 2017” San Francisco, August 17, 2017 – Many industry prognosticators are declaring that Ad Tech has entered a downturn, but there’s still ample room for innovators and unique technology providers to continue on a path of growth. This week…
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[SPOILER ALERT] What started as a simple Slack post with the new GoT trailer evolved into something far greater, especially for TV fans (and data nerds) here at Samba. Behold our beautiful minds as we debate the movies in which Sean Bean dies and the assumptions to the impact on the narrative. …
