Netlfix’s “The Night Agent” slips from the top spot, while Hulu’s “Paradise” continues to climb
Read more >With all due respect to the Philadelphia Eagles, there was another big winner at Sunday’s Super Bowl. The Nike logo was shown onscreen more than any other brand during Sunday’s Big Game between the Eagles and the Kansas City Chiefs, measurement and technology company Samba TV tells ADWEEK. Nike’s logo appeared 819 times across 521 unique frames of footage, including the brand’s 60-second Super Bowl ad and the logo appearing in-game, according to company data.
Read more >Even as content creators have become pivotal pieces of many brands’ Super Bowl marketing strategies, advertisers have largely continued to gravitate toward actors, music artists and other more traditional celebrities for commercials airing during the Big Game. Poppi challenged the Super Bowl status quo this year, making influencers not just a core part of its social media campaign to amplify its ad airing during Super Bowl LIX, but also giving them starring roles in the in-game spot itself.
Read more >The news: Super Bowl LIX had all the ingredients for a record-breaking night—defending champion Kansas City Chiefs’ loss to the Philadelphia Eagles (by score of 40-22), a historic appearance by President Donald Trump, and the continued presence of Taylor Swift, whose impact on NFL ratings has been a talking point all season. Yet, early data suggests viewership may have slipped compared to last year’s historic numbers. Meanwhile, ad prices continued to climb, and Tubi’s first free Super Bowl stream provided a critical test for the future of sports broadcasting.
Read more >As premium plans become more costly, a majority of new streaming subscribers are opting for ads, according to a new report from Samba TV. In the second half of 2024, 43% of total SVOD subscribers had an ad-supported plan. The share is increasing, with 56% of new subscribers in that time period choosing the ad option, Samba says.
Read more >Netflix claims all three top spots on this week’s Wrap Report streaming chart
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