Attain, a leading permissioned commerce data platform that powers real-time, live consumer purchase measurement and outcome signals for brands, announced today a partnership with Samba TV, the global leader in AI technology for media analytics, to expand Attain’s incrementality measurement platform to include linear television. This collaboration provides marketers with a comprehensive, cross-channel view of sales lift across all major media platforms — from traditional linear TV to CTV and programmatic — enabling truly full-funnel performance measurement.
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March Madness just wrapped with the men’s tournament seeing massive increases in viewership for the Final Four, while the women’s tournament saw declines from last year’s historic highs. The sizable viewership throughout the multi-week tournaments afforded huge opportunities for brands looking to reach audiences at scale. However, with more scrutiny on advertising spend and impact this year, brands need quick insights to understand whether their March Madness campaigns were worth the spend so that they may apply those lessons to the next big campaign.
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Max’s trio of acclaimed series holds strong on the weekly charts
Read more >“The White Lotus” scored another first-place ranking after the Season 3 finale aired, claiming its 8th consecutive week on top
Read more >The finale episode landed No. 1 on the Wrap Report streaming Top 10, claiming the seventh consecutive week on top for HBO’s hit drama
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Nike and AT&T were among the advertisers that dominated with brand messaging and prominence during the NCAA college men’s and women’s basketball tournaments this year, according to a new report from media insights firm Samba TV.
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