Amid a wave of innovation and significant changes in how consumers watch video, the 2024 IAB NewFronts will span four days from April 29th to May 2nd in New York City, showcasing the most exciting developments in digital content, marketplace trends, and growing video advertising formats.

Leading digital outdoor company QMS, today announced an innovative new partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, that will empower advertisers to extend the reach and impact of their TV campaigns with Digital Out-of-Home (DOOH).

Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, today announced its measurement tools have been integrated with Meta, allowing brands to use Samba TV’s measurement to understand how their campaigns drive lift in viewership for streaming and linear programming. 

Captify Australia, the leading search intelligence platform for the open web, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced the integration of Captify’s Search Intelligence with Samba TV’s smart TV viewership data to create Australia’s first search and TV measurement solution. The partnership brings together two major independent sources of search and TV data to create a solution that is both cookieless and audience-centric. 

Beintoo, the data-driven digital advertising company and subsidiary of Mediaset Group (part of the holding company MFE - Media For Europe), specialised in digital advertising strategies, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced the integration of Samba TV’s proprietary first-party TV viewership data and Beintoo’s platform in Spain and Germany.

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its latest State of Viewership report, analyzing approximately 46 billion hours of linear and streaming in the second half of 2023. The report offers an in-depth macro analysis of the state of linear, streaming, and advertising with some compelling takeaways for brands, agencies, publishers, and platforms. Among the standout findings, linear continued its decline in reach while streaming viewership swelled. Also notable was the early glimpse of how the WGA and SAG-AFTRA strikes impacted viewership and how major streaming platforms like Netflix are likely to weather the content drought.