Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, today announced its measurement tools have been integrated with Meta, allowing brands to use Samba TV’s measurement to understand how their campaigns drive lift in viewership for streaming and linear programming. 

Captify Australia, the leading search intelligence platform for the open web, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced the integration of Captify’s Search Intelligence with Samba TV’s smart TV viewership data to create Australia’s first search and TV measurement solution. The partnership brings together two major independent sources of search and TV data to create a solution that is both cookieless and audience-centric. 

Beintoo, the data-driven digital advertising company and subsidiary of Mediaset Group (part of the holding company MFE - Media For Europe), specialised in digital advertising strategies, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced the integration of Samba TV’s proprietary first-party TV viewership data and Beintoo’s platform in Spain and Germany.

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its latest State of Viewership report, analyzing approximately 46 billion hours of linear and streaming in the second half of 2023. The report offers an in-depth macro analysis of the state of linear, streaming, and advertising with some compelling takeaways for brands, agencies, publishers, and platforms. Among the standout findings, linear continued its decline in reach while streaming viewership swelled. Also notable was the early glimpse of how the WGA and SAG-AFTRA strikes impacted viewership and how major streaming platforms like Netflix are likely to weather the content drought. 

Equativ, the leading global independent ad platform, today announced an integration that will transform the ad-buying experience with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. Through this partnership, advertisers can now activate campaigns on the Equativ platform using Samba TV’s comprehensive first-party data to manage audience reach, frequency, and retargeting across Connected TV (CTV) and downstream formats. 

“To harness the potential of CTV and address evolving viewership behaviour, brands need powerful data and technology to help them stay in sync with those highly sought-after audiences," said Ashwin Navin, CEO & Co-Founder at Samba TV. "We’re thrilled to enrich the Adform CTV offering to deliver incremental audience reach for advertisers in the UK and Europe. This partnership underscores our commitment to democratise data that levels the playing field for the open web to innovate and flourish with privacy compliance.”