Samba TV, the global leader in television data and omniscreen measurement, today announced the rollout of The Smart TV Privacy Manager, featuring progressive consumer protections within Smart TVs. The integration of the Privacy Manager, featuring the globally accepted IAB Transparency and Consent Framework (TCF), is being rolled out in partnership with major global brands, publishers, and platforms to offer consumers industry-first privacy controls on Smart TVs.

Samba TV, the leading provider of global TV data and audience analytics, and Vestel Group, an industry-leading manufacturer of some of the world’s leading TV brands, announced today an innovation partnership to introduce a groundbreaking artificial intelligence (AI) technology, Picture Perfect℠, that optimizes picture quality in real time for gaming, live sports, movies and more.

Samba TV, the leading provider of global TV data and audience analytics, today announced it achieved another record year in 2020, surpassing 2019 figures and achieving more than $100 million in revenue globally. Samba TV’s success comes in the face of headwinds created by the global pandemic, an event that led to historic shifts in the TV industry as audiences migrated to streaming at a faster than expected rate.

Samba TV, the global leader in television data and omniscreen measurement, today announced that it has partnered with TiVo®, the company that brings entertainment together and a wholly owned subsidiary of Xperi Holding Corporation (NASDAQ: XPER), as part of its continued investment in broadening reach and representation of its dataset across millions of households globally.

Samba TV, the global leader in television data and omniscreen measurement, today announced the widespread adoption of its Analytics Dashboard following a successful beta program. The dashboard’s full analytics suite for campaign reporting and forecasting provides leading advertisers the industry’s most accurate TV data at their fingertips, allowing them to optimize campaigns and maximize ROI across TV, Connected TV (CTV), and digital advertising.

The Q3 State of Viewership Report is made up of insights from approximately 33 billion hours of TV consumption we projected across millions of households in the U.S., U.K. and Germany in Q3 2020.