In a time where we must optimize every dollar, our partnership with Samba TV supports our vision to have a full, 360-degree view of customers and prospects with which to better guide media spend to achieve growth in the most effective way possible,” said Kate Sirkin, EVP of Global Data Partnerships at Epsilon.

“This partnership with Samba TV is the most accurate CTV measurement solution in the French market today," said Pierre Figeat, Co-Founder of Admo.tv. “The combined impact of our analytics suite and Samba TV’s first-party ACR viewership data is a game-changer for brands looking to measure and optimise with greater precision and scale in a fragmented ecosystem.”

Samba TV’s targeted insights illustrate a viewership landscape marked by a historic new low in linear TV viewership, and a record saturation of the linear advertising market. With cord-cutting now the norm, the streaming-first world has given rise to new trends like subscription cycling, while making content discoverability a new challenge for streaming platforms.

Samba TV reported that this year’s championship game scored viewership on par with last year’s game, notching a slight increase of approximately half a percentage point compared to 2022’s Super Bowl LVI. Overall, based on Samba TV’s analysis derived from its nationally weighted household panel which pulls from over 25 million connected TVs in the U.S. measuring both linear and streaming TV consumption, 36.7 million households in the U.S. watched the Super Bowl this year compared to 36.5 million who tuned in last year. This number does not include any mobile consumption or out of home viewership.

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, and MiQ, the leading global programmatic media partner, today announced a multi-year commercial partnership to bolster MiQ’s Advanced TV solutions with Samba TV’s market-leading TV data and measurement capabilities. ‍Upon closure of the multi-year data agreement, Samba TV will transition its U.S. managed media services business to MiQ. With this change, Samba TV moves out of the U.S. managed media sales business, accelerating its focus on providing leading data and measurement services for publishers, marketers, and advertising agencies globally. This agreement strengthens Samba TV’s position as the leading data and measurement partner to the world’s largest and most innovative media companies with neutral, unconflicted insight into cross-platform and cross-vendor performance. 

Samba TV, the leading provider of television technology and content analytics, today announced it has entered into a new multi-year research and development (R&D) venture with TCL, one of the leading consumer electronics brands in the world.