“Advertisers, media publishers, and their currency providers navigate a complex landscape of data that often excludes walled gardens, and shortchanges under-represented viewing audiences,” said Samba TV Co-founder and CEO Ashwin Navin. “Together with HyphaMetrics, we are now able to offer to our industry a more robust and representative dataset that will be foundational to measurement companies and the future of TV currency.” 

“Samba TV has been investing in R&D for generative AI and machine language (ML)-based analysis of video for more than a decade,” said Samba TV Co-founder and CEO Ashwin Navin. “We’re now taking our years of AI innovation a step further by working with some of the world’s most recognizable brands like Lenovo to transform the way media investments are evaluated. We are using our powerful first-party data to train best-in-class AI models to inform the most important decisions made by advertisers.”

“As a world-renowned social platform with a devoted audience, Snapchat is a powerful medium for promoting new entertainment options and brands in general,” said Samba TV Co-founder and CEO Ashwin Navin. “Our measurement reveals the best practices for how to leverage Snap for discoverability and brand engagement with a unique demographic accessible on the platform. With over three quarters of Gen Z and millennials discovering new shows and movies from these platforms alone, Snapchat has emerged as an essential partner in marketers’ overall media strategy.”

“A unified and holistic approach to omnichannel targeting is key to unlocking incremental reach in today’s fragmented advertising landscape,” said Samba TV’s VP of International Customer Success Jay Fowdar. “The integration of Samba TV’s TV Geo Audience data with Hawk’s omnichannel platform gives advertisers a fresh perspective on viewership behaviour to achieve impactful audience reach at a granular level across multiple media channels."

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its comprehensive Guide to Political Advertising: 2024 Report, detailing proprietary Samba TV data and study results as part of a survey conducted with global research firm HarrisX. At a time of all-time low trust and dissatisfaction in media, this political season it will be pertinent for advertisers to look to comprehensive omniscreen targeting and measurement. 

Red Bee Media, a leading global media services provider, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced additional integrations and an extension of its multi-year partnership.