Samba TV, the global leader in television data technology, today announced the launch of a new first-of-its-kind advertising currency, incremental cost per thousand impressions (iCPM), where marketers only pay for ad impressions served within households previously unexposed to their linear TV campaigns. The new performance-based iCPM metric is designed to help advertisers discover and reach increasingly difficult to engage audiences across linear, streaming, online, and mobile video.

Samba TV, the leading global provider of omniscreen advertising and analytics, today released US linear television and streaming viewership data from Sunday night’s Rams vs. Bengals Super Bowl match-up. The viewership data from Samba TV’s massive device footprint, the most representative panel in the US capturing linear and streaming, found that this year’s championship game scored significant viewership increases from 2021.36 million US households, representing more than 1 in 4 US homes, watched the Super Bowl this year. This year’s game attracted a significant audience uptick for the NFL, with Super Bowl LVI drawing in viewership from 12% more households than last year’s game. 

Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a partnership together with PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising to bring programmatic omniscreen TV audience targeting to Australia. The announcement marks an expansion of Samba TV’s existing European partnership with PubMatic. Samba TV’s extensive first-party Connected TV data will be integrated with PubMatic’s programmatic platform to provide media buyers with advanced omniscreen targeting capabilities across Australia, a top 10 advertising market globally. 

Samba TV, a global leader in omniscreen advertising and analytics, today announced the appointment of Robert Coon to Chief Revenue Officer (CRO). Previously spending more than a decade at Amazon, a majority of which was spent heading up advertising sales teams, Coon brings deep advertising industry experience to extend Samba TV’s leading market position delivering omniscreen marketing solutions powered by first-party data and identity. During his tenure at Amazon, he was an early leader within the ads division, having owned the launch of Amazon’s connected TV (CTV) products and leading various vertical teams as Amazon’s ad business scaled.

Samba TV, a leading global provider of omniscreen advertising and analytics, today announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (the “SEC”) relating to a proposed initial public offering of shares of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. Samba TV has applied to list its common stock on the NYSE under the ticker symbol “SMBA.”

Samba TV, a leading global provider of omniscreen advertising and analytics, today announced that Meredith Brace has joined the company as Chief Marketing Officer. Brace will leverage her expertise as a brand marketer to define and drive strategy to accelerate Samba TV’s growth and market position as a global leader of omniscreen marketing solutions powered by its first-party TV data and identity.