Samba TV & Twitter Partnership Drives NHL Viewership
Leading up to Samba TV’s partnership announcement with Twitter, the NHL was a beta partner that leveraged the social platform to execute a campaign focused on driving viewership of the Stanley Cup Finals. Samba’s Verified Tune-in Rate was the measurement component that allowed the NHL to assess how advertising on Twitter was impacting viewership of games.
Samba TV and Twitter to Measure Tune-in for TV Programmers
March 28, 2019Samba TV, the emerging leader in global TV analytics, announced today a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. Through this measurement program, marketers can gain insights into bridging Twitter engagement to tune-ins across primetime broadcast and cable programming, OTT streaming originals, and tentpoles such as the NBA, NFL, and NHL sporting events.
Samba TV’s Tune-In Measurement Solution is Now Available in Google Marketing Platform
Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform. For the first time, television programmers can attribute tune-ins driven by YouTube ads, as well as any digital media served through Google Campaign Manager and Display & Video 360 within Google Marketing Platform.
Samba TV Adds Top Industry Expert Ken Mallon as SVP of Measurement Sciences
January 14, 2019Samba TV, the leader in next-generation TV analytics, is pleased to announce the appointment of Ken Mallon as the Company’s new SVP of Measurement Sciences. Reporting to Alvir Navin, co-founder and SVP, Operations at Samba TV, this executive hire will lead innovation and strategic measurement initiatives.
Samba TV Acquires Screen6, Forming First Global OTT Measurement Solution
As the audience for video splits across devices and consumer viewing behavior shifts from linear TV to streaming video, the ability to understand, measure and deduplicate audiences has become critical for both advertisers and programmers. Samba TV, the leader in next-generation TV analytics, announced today it has acquired Screen6, the industry’s only real-time cross-device identity resolution platform.
Inc. has released its annual list of the 5,000 fastest-growing private companies in America, and for the second year in a row Samba TV achieved an impressive position within the ranking — breaking into the top 10% at #426.
