ENGINE Media Exchange (EMX), a leading end-to-end technology platform and programmatic solution, and Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a new partnership delivering incremental reach measurement to advertisers in Australia to identify audience duplication and incremental reach opportunities across linear TV and broadcast video on demand (BVOD). 

Disney Advertising and Samba TV are expanding their multi-year relationship to bring Samba’s True Reach and Frequency (TRF) currency measurement to agencies and holding companies accessing Disney inventory. With major shifts in viewership occurring in the television landscape, this capability empowers advertisers across all categories to transact against true reach and impact across all Disney platforms, while enabling real-time omni-screen optimization. Disney Advertising worked with Hyundai and Samba TV to measure de-duplicated reach and frequency across the entire Disney ecosystem. TRF by Samba TV enabled Hyundai to understand which audiences they were actually reaching and provided actionable insights into how to deliver incremental audience reach. Publicis Media will also join in utilizing this solution this spring.

Samba TV, the global leader in television data technology, today announced the launch of a new first-of-its-kind advertising currency, incremental cost per thousand impressions (iCPM), where marketers only pay for ad impressions served within households previously unexposed to their linear TV campaigns. The new performance-based iCPM metric is designed to help advertisers discover and reach increasingly difficult to engage audiences across linear, streaming, online, and mobile video.

Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a partnership together with PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising to bring programmatic omniscreen TV audience targeting to Australia. The announcement marks an expansion of Samba TV’s existing European partnership with PubMatic. Samba TV’s extensive first-party Connected TV data will be integrated with PubMatic’s programmatic platform to provide media buyers with advanced omniscreen targeting capabilities across Australia, a top 10 advertising market globally. 

Samba TV, the leading global provider of omniscreen advertising and analytics, today released US linear television and streaming viewership data from Sunday night’s Rams vs. Bengals Super Bowl match-up. The viewership data from Samba TV’s massive device footprint, the most representative panel in the US capturing linear and streaming, found that this year’s championship game scored significant viewership increases from 2021.36 million US households, representing more than 1 in 4 US homes, watched the Super Bowl this year. This year’s game attracted a significant audience uptick for the NFL, with Super Bowl LVI drawing in viewership from 12% more households than last year’s game. 

Samba TV, a global leader in omniscreen advertising and analytics, today announced the appointment of Robert Coon to Chief Revenue Officer (CRO). Previously spending more than a decade at Amazon, a majority of which was spent heading up advertising sales teams, Coon brings deep advertising industry experience to extend Samba TV’s leading market position delivering omniscreen marketing solutions powered by first-party data and identity. During his tenure at Amazon, he was an early leader within the ads division, having owned the launch of Amazon’s connected TV (CTV) products and leading various vertical teams as Amazon’s ad business scaled.