The Trade Desk (Nasdaq: TTD) today announced that it has selected Samba TV, a leader in global TV data and analytics, to help power The Trade Desk’s Planner, a cross-device advertising planning tool for digital and Connected TV campaigns.

April 20, 2020San Francisco and Los Angeles CA – The Trade Desk (Nasdaq: TTD) today announced that it has selected Samba TV, a leader in global TV data and analytics, to help power The Trade Desk’s Planner, a cross-device advertising planning tool for digital and Connected TV campaigns.

Leading up to Samba TV’s partnership announcement with Twitter, the NHL was a beta partner that leveraged the social platform to execute a campaign focused on driving viewership of the Stanley Cup Finals. Samba’s Verified Tune-in Rate was the measurement component that allowed the NHL to assess how advertising on Twitter was impacting viewership of games.

March 28, 2019Samba TV, the emerging leader in global TV analytics, announced today a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. Through this measurement program, marketers can gain insights into bridging Twitter engagement to tune-ins across primetime broadcast and cable programming, OTT streaming originals, and tentpoles such as the NBA, NFL, and NHL sporting events.

Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform. For the first time, television programmers can attribute tune-ins driven by YouTube ads, as well as any digital media served through Google Campaign Manager and Display & Video 360 within Google Marketing Platform.

January 14, 2019Samba TV, the leader in next-generation TV analytics, is pleased to announce the appointment of Ken Mallon as the Company’s new SVP of Measurement Sciences. Reporting to Alvir Navin, co-founder and SVP, Operations at Samba TV, this executive hire will lead innovation and strategic measurement initiatives.