Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a multi-market partnership with PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the United Kingdom, Germany, Italy, and France.

Samba TV, a global leader in omniscreen advertising and analytics, today announced a partnership with 605, a leading television measurement and analytics company. The deal provides Samba TV with exclusive addressable access to a subset of 605’s TV viewership dataset and is part of Samba TV’s continued global investment to broaden the reach and representation of its unrivaled dataset across tens of millions of households throughout the United States.

Samba TV, the global leader in television data and omniscreen measurement, today announced the appointment of Jeremi Gorman to its Board of Directors to bolster its corporate governance. Gorman’s deep expertise leading next-generation media businesses will be invaluable input into how the company will continue to expand and execute on its global strategy.

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) region.

Samba TV, the global leader in television data and omniscreen measurement, today announced the rollout of The Smart TV Privacy Manager, featuring progressive consumer protections within Smart TVs. The integration of the Privacy Manager, featuring the globally accepted IAB Transparency and Consent Framework (TCF), is being rolled out in partnership with major global brands, publishers, and platforms to offer consumers industry-first privacy controls on Smart TVs.

Samba TV, the leading provider of global TV data and audience analytics, and Vestel Group, an industry-leading manufacturer of some of the world’s leading TV brands, announced today an innovation partnership to introduce a groundbreaking artificial intelligence (AI) technology, Picture Perfect℠, that optimizes picture quality in real time for gaming, live sports, movies and more.