Samba TV Acquires Screen6, Forming First Global OTT Measurement Solution
As the audience for video splits across devices and consumer viewing behavior shifts from linear TV to streaming video, the ability to understand, measure and deduplicate audiences has become critical for both advertisers and programmers. Samba TV, the leader in next-generation TV analytics, announced today it has acquired Screen6, the industry’s only real-time cross-device identity resolution platform.
Inc. has released its annual list of the 5,000 fastest-growing private companies in America, and for the second year in a row Samba TV achieved an impressive position within the ranking — breaking into the top 10% at #426.
We are excited to announce that Samba TV has secured a $7.5M investment from Liberty Global – the world’s largest international television and broadband company – which completes our most recent round of financing.
Samba TV, a data and analytics company offering the world’s leading TV Audience Platform, today announced that it has secured $30 million in Series B financing led by Union Grove Venture Partners and followed by Interpublic Group, MDC Ventures, Time Warner, A+E Networks, TGM, Draper Associates and Ambition VC.
Kantar Millward Brown and Samba TV Partner to Introduce the Industry’s Largest and Most Precise TV Advertising Effectiveness Analytics Platform
Kantar Millward Brown today announced that it has partnered with Samba TV in the U.S. to launch the largest and most precise single-source measurement solution for television advertising effectiveness. The partnership combines Samba’s TV dataset, one of the industry’s broadest and most representative, with Kantar Millward Brown’s Ignite Network®, a leading brand marketing analytics platform, to provide marketers the same level of precision and granularity in TV effectiveness measurement that they are accustomed to from digital measurement.
Samba TV Partners With SpotX to Power Advanced Audience Targeting and Ad Serving for OTT
Samba TV, the leading provider of real-time audience based advertising and insights, and video ad serving platform SpotX have partnered to power custom audience targeting and segmentation for video ads across web, app and connected TV (CTV) environments.