Samba TV Acquires Axwave, Becoming the Only Provider of Real-time TV Spot Analytics with Global Scale
Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Axwave through a combination of cash and stock. Exact terms of the deal are not being disclosed. Samba TV announced in connection with its $30m Series B financing from Liberty Global, Disney and Warner Media and others that it would use a portion of its proceeds for international growth and strategic acquisitions.
Samba TV Names Industry Veteran David Barker as Managing Director for Europe
LONDON — Samba TV, the leading provider of global TV data and audience analytics, today announced that David Barker has joined the company as its Managing Director, Europe. In this new role Barker will lead the company’s continued growth across Europe, and will be based at Samba TV’s London office reporting to the company’s CRO, Dan Ackerman.
Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape
June 4, 2019Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of data points. Together, the two companies will build advanced analytics tools that fundamentally improve media buying and selling across all marketing channels, including in-store, digital, mobile over-the-top (OTT) and linear TV.
The Trade Desk Partners With Samba TV To Unify Digital Media and TV Strategy For The World’s Largest Advertisers
The Trade Desk (Nasdaq: TTD) today announced that it has selected Samba TV, a leader in global TV data and analytics, to help power The Trade Desk’s Planner, a cross-device advertising planning tool for digital and Connected TV campaigns.
The Trade Desk Partners With Samba TV To Unify Digital Media and TV Strategy For The World’s Largest Advertisers
April 20, 2020San Francisco and Los Angeles CA – The Trade Desk (Nasdaq: TTD) today announced that it has selected Samba TV, a leader in global TV data and analytics, to help power The Trade Desk’s Planner, a cross-device advertising planning tool for digital and Connected TV campaigns.
Samba TV & Twitter Partnership Drives NHL Viewership
Leading up to Samba TV’s partnership announcement with Twitter, the NHL was a beta partner that leveraged the social platform to execute a campaign focused on driving viewership of the Stanley Cup Finals. Samba’s Verified Tune-in Rate was the measurement component that allowed the NHL to assess how advertising on Twitter was impacting viewership of games.
