Samba TV, a leading global provider of omniscreen advertising and analytics, today announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (the “SEC”) relating to a proposed initial public offering of shares of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. Samba TV has applied to list its common stock on the NYSE under the ticker symbol “SMBA.”

Samba TV, a leading global provider of omniscreen advertising and analytics, today announced that Meredith Brace has joined the company as Chief Marketing Officer. Brace will leverage her expertise as a brand marketer to define and drive strategy to accelerate Samba TV’s growth and market position as a global leader of omniscreen marketing solutions powered by its first-party TV data and identity.

Samba TV, a leading global provider of omniscreen advertising and analytics, announced today that it has partnered with Lucid, the leading programmatic research technology platform, to provide brands and agencies increased insight into advertising effectiveness across devices. Leveraging Samba TV’s identity resolution solutions and proprietary identifier, SambaID, Lucid customers can accurately assess their brand lift and ad performance with TV data by surveying mobile and desktop users for feedback about ads they’ve seen on their TVs.

Samba TV, a global leader in omniscreen advertising and analytics, today announced the launch of Samba TV’s proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and platforms the ability to transact with each other using a variety of different currencies to optimize against, even in the post-cookie future.

Samba TV, a leading global provider of omniscreen advertising and analytics, today announced that Kris Magel has joined the company as Vice President and Head of Agency Development. Magel will manage Samba TV’s relationships with advertising agencies and holding companies, driving innovation and developing solutions for advanced media planning, activation and measurement. At the core of these solutions is the deployment of Samba TV Identity and Samba’s first-party TV data to enable media buyers and sellers to transact more efficiently and effectively to drive better outcomes for brands.

Samba TV, a global leader in omniscreen advertising and analytics, today announced the launch of its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world, starting with four of the largest media markets: the U.S., U.K., Germany, and Australia.