StackAdapt, the leading multi-channel programmatic advertising platform, announced a partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, to integrate Samba TV’s comprehensive first-party dataset into a suite of products within StackAdapt’s programmatic platform. .

Samba TV, the market leader in next-generation TV data and measurement, is debuting new capabilities at Newfronts today for Samba AI™, the company’s suite of generative AI technologies.

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced a new partnership with GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers. 

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today unveiled critical new technology to arm political advertisers with next day precision ad targeting to better reach shifting voting audiences at the regional, state, and national level throughout the 2024 political season. Yahoo and TelevisaUnivision, two early adopters of the new solution, have integrated Samba TV’s innovative near-real time political audience segments to better empower political advertisers on their platforms.

Amid a wave of innovation and significant changes in how consumers watch video, the 2024 IAB NewFronts will span four days from April 29th to May 2nd in New York City, showcasing the most exciting developments in digital content, marketplace trends, and growing video advertising formats.

Leading digital outdoor company QMS, today announced an innovative new partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, that will empower advertisers to extend the reach and impact of their TV campaigns with Digital Out-of-Home (DOOH).