Madhive, the leading technology company for local connected television (CTV) advertising, today announced it has selected Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, as its preferred automatic content recognition-based TV (ACR) audience partner. The integration will enrich Madhive’s local offering by allowing broadcaster, advertiser, and agency clients to target audiences based on TV viewing behavior and ad exposure.

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its Election 2024: Guide to Political Advertising Report, offering key trends and insights for a tightly contested presidential race. The report analyzes linear and streaming TV viewership data and over a billion TV ad impressions to reveal how the two presidential candidates are reaching Americans and who’s being left behind.

‍As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve audience precision and match rates for client campaigns, just in time for the November elections

Streaming Gains Traction While Linear TV Fights to Maintain Audiences Amidst AI Innovations and Shifting Viewer Habits.

Samba TV, a leading TV data company, today announced an expansion of its partnership with Havas Media Network North America (HMN NA). Samba data now powers the Havas Media Meaningful Rating Point (MRP) product for cross-platform planning and measurement, and Samba audience targeting segments are also now available for US clients in Havas Media Network’s Converged platform.

Snap and Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, have announced new research results that show how Snapchat campaigns have a significant impact in driving audiences to watch new shows and stream movies.