Samba TV Collaborates with Amazon Web Services to develop Privacy-compliant, Secure Access to TV Data and Analytics Within the Cloud
Samba TV, a leading provider of global TV data and audience analytics, today announced a collaboration with Amazon Web Services (AWS) to make its TV data available within the newly launched AWS Data Exchange.
Samba TV Taps Oracle Moat to Measure Viewability of CTV Ads
Samba TV, the leading provider of global TV data and audience analytics, today announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions.
Samba TV Acquires Wove, Expanding the Industry’s leading Connected TV Advertising and Technology Stack
Samba TV announces that it has acquired Wove, a data integration platform that will strengthen Samba’s advanced data onboarding and activation capabilities, opening the door for advertisers to apply first-party data to targeted connected TV and cross-screen advertising. Terms of the deal were not disclosed.
Samba TV Acquires Axwave, Becoming the Only Provider of Real-time TV Spot Analytics with Global Scale
Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Axwave through a combination of cash and stock. Exact terms of the deal are not being disclosed. Samba TV announced in connection with its $30m Series B financing from Liberty Global, Disney and Warner Media and others that it would use a portion of its proceeds for international growth and strategic acquisitions.
Samba TV Names Industry Veteran David Barker as Managing Director for Europe
LONDON — Samba TV, the leading provider of global TV data and audience analytics, today announced that David Barker has joined the company as its Managing Director, Europe. In this new role Barker will lead the company’s continued growth across Europe, and will be based at Samba TV’s London office reporting to the company’s CRO, Dan Ackerman.
Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape
June 4, 2019Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of data points. Together, the two companies will build advanced analytics tools that fundamentally improve media buying and selling across all marketing channels, including in-store, digital, mobile over-the-top (OTT) and linear TV.
